Franchise Facts Report → compare → Natural Awakenings vs Circle K (Standard)
Natural Awakenings vs Circle K (Standard)
Two food & beverage franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Natural Awakenings | Circle K (Standard) | |
|---|---|---|
| Total initial investment FDD Item 7 | $59,550 – $86,275 | $8,430,500 – $8,530,500 |
| Initial franchise fee FDD Item 5 | $49,500 | $5,000 |
| Royalty FDD Item 6 | 14% | 3.5% |
| Item 19 earnings disclosed FDD Item 19 | Not disclosed | Not disclosed |
| Avg unit revenue (headline) FDD Item 19 | — | — |
| Franchised outlets FDD Item 20 | 46 | 54 |
| Net outlet change (latest yr) FDD Item 20 | -1 | +13 |
| Closure rate FDD Item 20 | 0% | 0% |
| Franchisee lawsuits FDD Item 3 | 0 | disclosed |
| Risk level our read | Medium | Medium |
| FDD year registration | 2024 | 2026 |
Are Natural Awakenings and Circle K (Standard) the same company?
No — Natural Awakenings and Circle K (Standard) are franchised by separate companies. Natural Awakenings's franchisor is Natural Awakenings Publishing Corp; Circle K (Standard)'s is TMC FRANCHISE CORPORATION. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Natural Awakenings is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $59,550 – $86,275, against $8,430,500 – $8,530,500 for Circle K (Standard).
How much does each make? (Item 19)
Neither Natural Awakenings nor Circle K (Standard) makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Closures & failure rate
Natural Awakenings reports 46 franchised outlets, net change -1 in the latest reported year, a 0% closure rate (FDD Item 20). Circle K (Standard) reports 54 franchised outlets, net change +13 in the latest reported year, a 0% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate.
Litigation
Natural Awakenings discloses no franchisee-initiated proceedings in FDD Item 3. Circle K (Standard) discloses litigation in FDD Item 3 (each case is described there).
Deciding between Natural Awakenings and Circle K (Standard)?
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Natural Awakenings vs Circle K (Standard) — frequently asked
Are Natural Awakenings and Circle K (Standard) the same company?
No — Natural Awakenings and Circle K (Standard) are franchised by separate companies. Natural Awakenings's franchisor is Natural Awakenings Publishing Corp; Circle K (Standard)'s is TMC FRANCHISE CORPORATION. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Natural Awakenings and Circle K (Standard)?
Natural Awakenings and Circle K (Standard) are food & beverage franchises from different franchisors (Natural Awakenings Publishing Corp and TMC FRANCHISE CORPORATION). Natural Awakenings is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $59,550 – $86,275, against $8,430,500 – $8,530,500 for Circle K (Standard). Neither Natural Awakenings nor Circle K (Standard) makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Is Natural Awakenings more profitable than Circle K (Standard)?
Neither Natural Awakenings nor Circle K (Standard) makes an Item 19 financial performance representation in its most recent FDD — neither franchisor discloses what units earn. Any earnings claim you hear for either brand is not backed by the disclosure document.
Which is cheaper to open — Natural Awakenings or Circle K (Standard)?
Natural Awakenings is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $59,550 – $86,275, against $8,430,500 – $8,530,500 for Circle K (Standard).
Is Natural Awakenings or Circle K (Standard) growing faster?
Natural Awakenings reports 46 franchised outlets, net change -1 in the latest reported year, a 0% closure rate (FDD Item 20). Circle K (Standard) reports 54 franchised outlets, net change +13 in the latest reported year, a 0% closure rate (FDD Item 20).
Go deeper on each brand
Food & beverage rankings
Figures are as disclosed in each brand's most recent registered FDD (Natural Awakenings 2024, Circle K (Standard) 2026). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.