Franchise Facts Report → compare → Kilwins vs Mrs. Fields
Kilwins vs Mrs. Fields
Two food & beverage franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Kilwins | Mrs. Fields | |
|---|---|---|
| Total initial investment FDD Item 7 | $405,045 – $880,295 | $311,500 – $495,850 |
| Initial franchise fee FDD Item 5 | $45,000 | $35,000 |
| Royalty FDD Item 6 | 5% | 6% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $951,795 | disclosed (not machine-read) |
| Franchised outlets FDD Item 20 | 181 | 125 |
| Net outlet change (latest yr) FDD Item 20 | +13 | 0 |
| Closure rate FDD Item 20 | 1.8% | 4.8% |
| Franchisee lawsuits FDD Item 3 | 1 | 0 |
| Risk level our read | Medium | Low |
| FDD year registration | 2026 | 2024 |
Are Kilwins and Mrs. Fields the same company?
No — Kilwins and Mrs. Fields are franchised by separate companies. Kilwins's franchisor is KILWIN'S CHOCOLATES FRANCHISE INC; Mrs. Fields's is Mrs. Fields Franchising, LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Mrs. Fields is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $311,500 – $495,850, against $405,045 – $880,295 for Kilwins.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD (Item 19).
Closures & failure rate
Kilwins reports 181 franchised outlets, net change +13 in the latest reported year, a 1.8% closure rate (FDD Item 20). Mrs. Fields reports 125 franchised outlets, net change 0 in the latest reported year, a 4.8% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate.
Litigation
Kilwins discloses 1 franchisee-vs-franchisor proceeding in FDD Item 3. Mrs. Fields discloses no franchisee-initiated proceedings in FDD Item 3.
Deciding between Kilwins and Mrs. Fields?
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Kilwins vs Mrs. Fields — frequently asked
Are Kilwins and Mrs. Fields the same company?
No — Kilwins and Mrs. Fields are franchised by separate companies. Kilwins's franchisor is KILWIN'S CHOCOLATES FRANCHISE INC; Mrs. Fields's is Mrs. Fields Franchising, LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Kilwins and Mrs. Fields?
Kilwins and Mrs. Fields are food & beverage franchises from different franchisors (KILWIN'S CHOCOLATES FRANCHISE INC and Mrs. Fields Franchising, LLC). Mrs. Fields is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $311,500 – $495,850, against $405,045 – $880,295 for Kilwins. Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD (Item 19).
Is Kilwins more profitable than Mrs. Fields?
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD (Item 19).
Which is cheaper to open — Kilwins or Mrs. Fields?
Mrs. Fields is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $311,500 – $495,850, against $405,045 – $880,295 for Kilwins.
Is Kilwins or Mrs. Fields growing faster?
Kilwins reports 181 franchised outlets, net change +13 in the latest reported year, a 1.8% closure rate (FDD Item 20). Mrs. Fields reports 125 franchised outlets, net change 0 in the latest reported year, a 4.8% closure rate (FDD Item 20).
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Food & beverage rankings
Figures are as disclosed in each brand's most recent registered FDD (Kilwins 2026, Mrs. Fields 2024). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.