Franchise Facts Report

Franchise Facts Reportbrands → Mrs. Fields and

Mrs. Fields and franchise — is it worth it?

Food & beverage · FDD-based assessment · registered 2026

Medium risk Significant turnover Item 19 disclosed

Mrs.

Everything below is free, read straight off Mrs. Fields and's registered filing. The $99 report is the part a single FDD can't give you: the earnings figures themselves, and where every number lands against food & beverage peers.

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Total initial investment
$309,500 – $493,850
Above the food & beverage median · median $385,713
Initial franchise fee
$35,000
FDD Item 5
Royalty
6%
FDD Item 6
Item 19 earnings
Disclosed
figures locked
Litigation (Item 3)
None
none disclosed
Outlet network
98 units
-15 last year
The full Mrs. Fields and report — $99

The numbers above tell you what Mrs. Fields and discloses. The report tells you whether that's good:

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Figures above are as disclosed in Mrs. Fields and's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641970 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report.

How much does a Mrs. Fields and franchise make?

Mrs. Fields and is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The average revenue Mrs. Fields and reports, what that figure does and doesn't include, and where it ranks against food & beverage peers are in the full report. See every food & beverage brand that discloses earnings in the Food & beverage franchises with disclosed Item 19 earnings ranking.

Mrs. Fields and franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Mrs. Fields and's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Mrs. Fields and franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Mrs. Fields and franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. The full report sets Mrs. Fields and's disclosed revenue against its total ongoing fee load, so you can see what that revenue has to cover before anything reaches you.

Mrs. Fields and lawsuits & legal history (FDD Item 3)

Mrs. Fields and's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Mrs. Fields and closures & failure rate

Before you sign, Mrs. Fields and will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Mrs. Fields and's most recent filing shows, and whether it's normal for a food & beverage of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Mrs. Fields and's latest tables show significant franchisee turnover. The actual closure and termination counts, and how Mrs. Fields and's churn ranks against food & beverage peers, are in the full report.

The full Mrs. Fields and report — $99

The Item 19 earnings figures, every number ranked against food & beverage peers, and the litigation and churn detail — delivered instantly, yours to keep.

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Who owns Mrs. Fields and?

Mrs. Fields and's franchise is offered by Mrs. Fields Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Compare Mrs. Fields and head-to-head

Kilwins vs Mrs. Fields andcost · earnings · failure rate

Food & beverage franchises at a similar investment level

Anyone weighing Mrs. Fields and is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Mystic Lobster$101,500 – $140,025 · Item 19 disclosedMSY Management, Inc. (Presotea)$212,750 – $499,000Gulf C-Store$147,650 – $651,550The Empanada Maker Franchise Group$246,274 – $554,467HK Heycha Limited$295,100 – $507,100Great American Cookies$340,500 – $462,650 · Item 19 disclosedTastea$251,600 – $551,900Premium Matcha Cafe Maiko$333,300 – $470,800Haagen-Dazs Shop$213,329 – $591,579 · Item 19 disclosedMillie's Ice Cream & Coffee$253,500 – $556,500 · Item 19 disclosedMr. Gatti's Pizza - FECinvestment not disclosedMr. Paint and Puffinvestment not disclosed

Mrs. Fields and franchise — frequently asked

Who owns Mrs. Fields and — who is the franchisor?

Mrs. Fields and's most recently filed FDD (2026) names Mrs. Fields Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Mrs. Fields and franchise cost?

Mrs. Fields and's most recently filed FDD (Item 7) puts the total estimated initial investment at $309,500 – $493,850, with an initial franchise fee of $35,000 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against food & beverage peers.

How much profit does a Mrs. Fields and franchise make?

Mrs. Fields and discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for Mrs. Fields and), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Mrs. Fields and franchise profit number quoted elsewhere is an estimate. The full report shows the disclosed revenue against the full ongoing fee load it has to cover.

Does Mrs. Fields and disclose financial performance (Item 19)?

Yes — Mrs. Fields and reports unit-level earnings in Item 19. The full report shows the actual revenue figures and how they rank against food & beverage peers.

Are there lawsuits against Mrs. Fields and?

No — Mrs. Fields and's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is Mrs. Fields and a good franchise to buy?

Nobody can answer that from Mrs. Fields and's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against food & beverage peers, which is what the full report is for. Our read on this filing is medium risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (disclosed in this FDD), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

Decide with the numbers — $99

A Mrs. Fields and franchise is a $309,500 – $493,850 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: the actual Item 19 earnings, every figure ranked against food & beverage peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.

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Get a free email when something changes on Mrs. Fields and or food & beverage: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.