Franchise Facts Report → brands → The Coven
The Coven franchise — is it worth it?
Low risk Growing network Item 19 disclosed
The Coven offers a business services franchise with a moderate initial investment ranging from $228,400 to $410,200.
Everything below is free, read straight off The Coven's registered filing, with where the numbers land against business services peers. Weighing The Coven against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in The Coven's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640991 — check it yourself. See every other Wisconsin-registered franchise.
Considering The Coven? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. The Coven will be on it if it fits.
How much does a The Coven franchise make?
The Coven is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $435,979 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every business services brand that discloses earnings in the Business services franchises with disclosed Item 19 earnings ranking.
The Coven franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come The Coven's 8% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a The Coven franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "The Coven franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $435,979 of revenue, a 8% royalty alone is about $34,878 a year before any other cost.
The Coven lawsuits & legal history (FDD Item 3)
The Coven's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
The Coven closures & failure rate
Before you sign, The Coven will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what The Coven's most recent filing shows, and whether it's normal for a business services of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. The Coven's latest tables show a growing franchised network. Net franchised outlets moved +2 to 6 in the latest reported year.
Who owns The Coven?
The Coven's franchise is offered by The Coven Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Business services franchises at a similar investment level
Anyone weighing The Coven is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
The Coven franchise — frequently asked
Who owns The Coven — who is the franchisor?
The Coven's most recently filed FDD (2026) names The Coven Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a The Coven franchise cost?
The Coven's most recently filed FDD (Item 7) puts the total estimated initial investment at $228,400 – $410,200 and a 8% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against business services peers it sits in the bottom quartile (median $103,290).
How much profit does a The Coven franchise make?
The Coven discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (8% of gross for The Coven), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any The Coven franchise profit number quoted elsewhere is an estimate. The headline figure The Coven discloses is $435,979 in average unit revenue.
Does The Coven disclose financial performance (Item 19)?
Yes — The Coven reports unit-level earnings in Item 19. The headline figure is $435,979 in average unit revenue, as the franchisor states it.
Are there lawsuits against The Coven?
No — The Coven's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is The Coven a good franchise to buy?
Nobody can answer that from The Coven's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against business services peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on The Coven or business services: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.