Franchise Facts Report → brands → Museum of Illusions
Museum of Illusions franchise — is it worth it?
Medium risk Item 19 disclosed
Museum of Illusions offers a unique entertainment franchise opportunity with a high initial investment range of $1.9M to $6.5M.
Everything below is free, read straight off Museum of Illusions's registered filing, with where the numbers land against other peers. Weighing Museum of Illusions against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Museum of Illusions's most recent FDD (registered 2025). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 639621 — check it yourself. See every other Wisconsin-registered franchise.
Considering Museum of Illusions? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Museum of Illusions will be on it if it fits.
How much does a Museum of Illusions franchise make?
Museum of Illusions is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every other brand that discloses earnings in the Other franchises with disclosed Item 19 earnings ranking.
Museum of Illusions franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Museum of Illusions's 15% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Museum of Illusions franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Museum of Illusions franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.
Museum of Illusions lawsuits & legal history (FDD Item 3)
Museum of Illusions's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Museum of Illusions closures & failure rate
Before you sign, Museum of Illusions will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Museum of Illusions's most recent filing shows, and whether it's normal for a other of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Museum of Illusions's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.
Who owns Museum of Illusions?
Museum of Illusions's franchise is offered by RP Illusions, Corp. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Franchises at a similar investment level at a similar investment level
Anyone weighing Museum of Illusions is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Museum of Illusions franchise — frequently asked
Who owns Museum of Illusions — who is the franchisor?
Museum of Illusions's most recently filed FDD (2025) names RP Illusions, Corp. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Museum of Illusions franchise cost?
Museum of Illusions's most recently filed FDD (Item 7) puts the total estimated initial investment at $1,935,500 – $6,552,500, with an initial franchise fee of $100,000 and a 15% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against other peers it sits in the bottom quartile (median $227,750).
How much profit does a Museum of Illusions franchise make?
Museum of Illusions discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (15% of gross for Museum of Illusions), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Museum of Illusions franchise profit number quoted elsewhere is an estimate.
Does Museum of Illusions disclose financial performance (Item 19)?
Yes — Museum of Illusions reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.
Are there lawsuits against Museum of Illusions?
No — Museum of Illusions's most recently filed FDD (2025) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Museum of Illusions a good franchise to buy?
Nobody can answer that from Museum of Illusions's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against other peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Museum of Illusions or other: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.