Franchise Facts Report → brands → Fresh Coat

Fresh Coat franchise — is it worth it?

Medium risk Shrinking network Item 19 disclosed

Fresh Coat is a home services franchise with an initial investment ranging from $86,150 to $125,250.

Everything below is free, read straight off Fresh Coat's registered filing, with where the numbers land against home services peers. Weighing Fresh Coat against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Fresh Coat's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641146 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Fresh Coat franchise make?

Fresh Coat is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $751,964 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every home services brand that discloses earnings in the Home services & home improvement franchises with disclosed Item 19 earnings ranking.

Fresh Coat franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Fresh Coat's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Fresh Coat franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Fresh Coat franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $751,964 of revenue, a 6% royalty alone is about $45,118 a year before any other cost.

Fresh Coat lawsuits & legal history (FDD Item 3)

Fresh Coat's most recently filed Franchise Disclosure Document (2026) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Fresh Coat itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. Item 3 of the source FDD describes each case.

Fresh Coat closures & failure rate

Before you sign, Fresh Coat will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Fresh Coat's most recent filing shows, and whether it's normal for a home services of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Fresh Coat's latest tables show a shrinking franchised network — more units left than opened. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 9.1%, against a home services median of 5.1% — worse than the category. Net franchised outlets moved -5 to 182 in the latest reported year.

Who owns Fresh Coat?

Fresh Coat's franchise is offered by F.C. Franchising Systems, Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Home services franchises at a similar investment level

Anyone weighing Fresh Coat is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Fresh Coat franchise — frequently asked