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Exercise Coach franchise — is it worth it?

Low risk Growing network Item 19 disclosed

Exercise Coach is a fitness franchise with a growing network of 217 outlets.

Everything below is free, read straight off Exercise Coach's registered filing, with where the numbers land against fitness peers. Weighing Exercise Coach against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Exercise Coach's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641382 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Exercise Coach franchise make?

Exercise Coach is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every fitness brand that discloses earnings in the Gym & fitness franchises with disclosed Item 19 earnings ranking.

Exercise Coach franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Exercise Coach's 1% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Exercise Coach franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Exercise Coach franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.

Exercise Coach lawsuits & legal history (FDD Item 3)

Exercise Coach's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Exercise Coach closures & failure rate

Before you sign, Exercise Coach will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Exercise Coach's most recent filing shows, and whether it's normal for a fitness of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Exercise Coach's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 2.4%, against a fitness median of 5.4% — at or better than the category. Net franchised outlets moved +6 to 217 in the latest reported year.

Who owns Exercise Coach?

Exercise Coach's franchise is offered by Exercise Coach USA, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Fitness franchises at a similar investment level

Anyone weighing Exercise Coach is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Exercise Coach franchise — frequently asked