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RockBox Fitness franchise — is it worth it?

Fitness · FDD-based assessment · registered 2023

Low risk Growing network Item 19 disclosed

RockBox Fitness is a fitness franchise with an initial investment ranging from $374,624 to $491,275.

Everything below is free, read straight off RockBox Fitness's registered filing, with where the numbers land against fitness peers. Weighing RockBox Fitness against other options? Get a free shortlist of franchises that fit your budget.

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Total initial investment
$374,624 – $491,275
Below the fitness median · median $490,037
Initial franchise fee
—
FDD Item 5
Royalty
7%
FDD Item 6
Item 19 earnings
Disclosed
figure not machine-read
Litigation (Item 3)
None
none disclosed
Closure rate
2.8%
fitness median 5.4%
Outlet network
48 units
+12 last year

Figures above are as disclosed in RockBox Fitness's most recent FDD (registered 2023). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-28093 — check it yourself. See every other California-registered franchise.

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How much does a RockBox Fitness franchise make?

RockBox Fitness is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every fitness brand that discloses earnings in the Gym & fitness franchises with disclosed Item 19 earnings ranking.

RockBox Fitness franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come RockBox Fitness's 7% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a RockBox Fitness franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "RockBox Fitness franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.

RockBox Fitness lawsuits & legal history (FDD Item 3)

RockBox Fitness's most recently filed Franchise Disclosure Document (2023) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

RockBox Fitness closures & failure rate

Before you sign, RockBox Fitness will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what RockBox Fitness's most recent filing shows, and whether it's normal for a fitness of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. RockBox Fitness's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 2.8%, against a fitness median of 5.4% — at or better than the category. Net franchised outlets moved +12 to 48 in the latest reported year.

Who owns RockBox Fitness?

RockBox Fitness's franchise is offered by SLLR Enterprises, LLC (1 + 3-5 Unit) — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2023), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Fitness franchises at a similar investment level

Anyone weighing RockBox Fitness is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

RiseUp Fitness$233,683 – $359,427 · Item 19 disclosedBody20$309,249 – $473,369Sky Zone$234,600 – $569,600 · Item 19 disclosedRitual Hot Yoga$302,360 – $503,200 · Item 19 disclosedRow House Franchise SPV LLC (Xponential Brand)$328,295 – $490,695 · Item 19 disclosedFitness Together$259,283 – $574,159 · Item 19 disclosedBoxhaus$258,850 – $581,300 · Item 19 disclosedExercise Coach$302,735 – $548,869 · Item 19 disclosedThe Daily Pilates$318,106 – $630,026 · Item 19 disclosedPickleball 365$332,484 – $625,214Pilates Republic$375,137 – $584,106RockSalt Pilates$378,600 – $790,500 · Item 19 disclosed

RockBox Fitness franchise — frequently asked

Who owns RockBox Fitness — who is the franchisor?

RockBox Fitness's most recently filed FDD (2023) names SLLR Enterprises, LLC (1 + 3-5 Unit) as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a RockBox Fitness franchise cost?

RockBox Fitness's most recently filed FDD (Item 7) puts the total estimated initial investment at $374,624 – $491,275 and a 7% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against fitness peers it sits in the upper quartile (median $490,037).

How much profit does a RockBox Fitness franchise make?

RockBox Fitness discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (7% of gross for RockBox Fitness), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any RockBox Fitness franchise profit number quoted elsewhere is an estimate.

Does RockBox Fitness disclose financial performance (Item 19)?

Yes — RockBox Fitness reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.

Are there lawsuits against RockBox Fitness?

No — RockBox Fitness's most recently filed FDD (2023) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is RockBox Fitness a good franchise to buy?

Nobody can answer that from RockBox Fitness's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against fitness peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.

Just watching RockBox Fitness?

Get a free email when something changes on RockBox Fitness or fitness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.