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Season 2 franchise — is it worth it?

Low risk Growing network Item 19 disclosed

Season 2 Franchising LLC operates in the Retail category, offering a franchise opportunity with an initial investment ranging from $188,559 to $276,059.

Everything below is free, read straight off Season 2's registered filing, with where the numbers land against retail peers. Weighing Season 2 against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Season 2's most recent FDD (registered 2025). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-31713 — check it yourself. See every other California-registered franchise.

How much does a Season 2 franchise make?

Season 2 is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,997,538 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every retail brand that discloses earnings in the Retail franchises with disclosed Item 19 earnings ranking.

Season 2 franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Season 2's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Season 2 franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Season 2 franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,997,538 of revenue, a 6% royalty alone is about $119,852 a year before any other cost.

Season 2 lawsuits & legal history (FDD Item 3)

Season 2's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Season 2 closures & failure rate

Before you sign, Season 2 will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Season 2's most recent filing shows, and whether it's normal for a retail of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Season 2's latest tables show a growing franchised network. Net franchised outlets moved +4 to 4 in the latest reported year.

Who owns Season 2?

Season 2's franchise is offered by Season 2 Franchising LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Retail franchises at a similar investment level

Anyone weighing Season 2 is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Season 2 franchise — frequently asked