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Dashing Diva franchise — is it worth it?

Beauty & personal care · FDD-based assessment · registered 2023

Medium risk

Dashing Diva is a beauty and personal care franchise with an initial investment ranging from $232,750 to $516,500.

Everything below is free, read straight off Dashing Diva's registered filing. The $99 report is the part a single FDD can't give you: the fee and churn detail, and where every number lands against beauty & personal care peers.

Get the full report — $99what's inside ↓
Total initial investment
$232,750 – $516,500
Below the beauty & personal care median · median $429,500
Initial franchise fee
$20,000
FDD Item 5
Royalty
FDD Item 6
Item 19 earnings
Not disclosed
no franchisor earnings
Litigation (Item 3)
None
none disclosed
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The numbers above tell you what Dashing Diva discloses. The report tells you whether that's good:

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Figures above are as disclosed in Dashing Diva's most recent FDD (registered 2023). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-27531 — check it yourself. The Item 19 figures, where each number ranks against peers, and the litigation & churn detail are in the full report.

Dashing Diva franchise profit — what the FDD discloses

Plainly: Dashing Diva does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Dashing Diva — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (many beauty & personal care franchisors do disclose), and the full report reads the risk signals Dashing Diva's FDD does contain — fees, litigation, and outlet churn — against peers. For brands that put earnings on paper, see Salon, beauty & personal care franchises with disclosed Item 19 earnings.

Dashing Diva lawsuits & legal history (FDD Item 3)

Dashing Diva's most recently filed Franchise Disclosure Document (2023) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Dashing Diva closures & failure rate

Before you sign, Dashing Diva will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Dashing Diva's most recent filing shows, and whether it's normal for a beauty & personal care of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Dashing Diva's outlet tables are read directly from the FDD in the full report. The actual closure and termination counts, and how Dashing Diva's churn ranks against beauty & personal care peers, are in the full report.

The full Dashing Diva report — $99

What the fee, litigation and churn signals imply, every number ranked against beauty & personal care peers, and the litigation and churn detail — delivered instantly, yours to keep.

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Who owns Dashing Diva?

Dashing Diva's franchise is offered by Dashing Diva Franchise Corp. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2023), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Beauty & personal care franchises at a similar investment level

Anyone weighing Dashing Diva is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

DaVi Nails$68,300 – $177,000Sparkle and$238,750 – $485,250 · Item 19 disclosedBlo Blow Dry Bar$327,860 – $424,071 · Item 19 disclosedMagnolia Soap and Bath Co$263,900 – $490,500 · Item 19 disclosedFreecoat$221,500 – $562,500 · Item 19 disclosedDelta Crown$314,437 – $478,204 · Item 19 disclosedLash Lounge$266,665 – $536,499 · Item 19 disclosedThe Waxxpot Group$292,900 – $512,000 · Item 19 disclosedBishops, Bishops Cut/Color$323,442 – $494,293 · Item 19 disclosedSugaringLA$353,250 – $466,500 · Item 19 disclosedDaela Co.$263,000 – $600,900Dakota London$372,350 – $523,350 · Item 19 disclosed

Dashing Diva franchise — frequently asked

Who owns Dashing Diva — who is the franchisor?

Dashing Diva's most recently filed FDD (2023) names Dashing Diva Franchise Corp. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Dashing Diva franchise cost?

Dashing Diva's most recently filed FDD (Item 7) puts the total estimated initial investment at $232,750 – $516,500, with an initial franchise fee of $20,000. That price is the franchisor's own estimate of what it takes to open, not a quote. The full report breaks down every fee line and benchmarks it against beauty & personal care peers.

How much profit does a Dashing Diva franchise make?

Dashing Diva makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Dashing Diva at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labor and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.

Does Dashing Diva disclose financial performance (Item 19)?

No — Dashing Diva's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing; the report focuses on the verifiable risk signals instead.

Are there lawsuits against Dashing Diva?

No — Dashing Diva's most recently filed FDD (2023) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is Dashing Diva a good franchise to buy?

Nobody can answer that from Dashing Diva's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against beauty & personal care peers, which is what the full report is for. Our read on this filing is medium risk, stated free above. For $99 you get the figures driving that read, the actual Item 19 earnings (absent from this FDD — and how unusual that is for the category), where every figure ranks against peers, and the specific questions to ask the franchisor before you sign.

Decide with the numbers — $99

A Dashing Diva franchise is a $232,750 – $516,500 decision you make once, on a ten-year agreement, usually with a personal guarantee behind it. For $99 you get an independent read of the document that decides it: what the absent Item 19 earnings imply, and how unusual that absence is for the category, every figure ranked against beauty & personal care peers, the litigation split into franchisee and corporate matters, the churn behind the outlet count — and the questions to put to the franchisor before you sign. If it tells you nothing new, reply within 14 days and we'll refund it.

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Get a free email when something changes on Dashing Diva or beauty & personal care: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same registries every report is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.