Franchise Facts Report → brands → Dairy Queen of Virginia
Dairy Queen of Virginia franchise — is it worth it?
Medium risk Growing network Item 19 disclosed
Dairy Queen of Virginia, Inc.
Everything below is free, read straight off Dairy Queen of Virginia's registered filing, with where the numbers land against quick-service restaurant peers. Weighing Dairy Queen of Virginia against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Dairy Queen of Virginia's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-29912 — check it yourself. See every other California-registered franchise.
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Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Dairy Queen of Virginia will be on it if it fits.
How much does a Dairy Queen of Virginia franchise make?
Dairy Queen of Virginia is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,518,403 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every quick-service restaurant brand that discloses earnings in the Fast food & quick-service restaurant franchises with disclosed Item 19 earnings ranking.
Dairy Queen of Virginia franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come the royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Dairy Queen of Virginia franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Dairy Queen of Virginia franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.
Dairy Queen of Virginia lawsuits & legal history (FDD Item 3)
Dairy Queen of Virginia's most recently filed Franchise Disclosure Document (2024) does disclose 7 legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Dairy Queen of Virginia itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. 7 of those proceedings were brought by franchisees against the franchisor — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for. Item 3 of the source FDD describes each case.
Dairy Queen of Virginia closures & failure rate
Before you sign, Dairy Queen of Virginia will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Dairy Queen of Virginia's most recent filing shows, and whether it's normal for a quick-service restaurant of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Dairy Queen of Virginia's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 1.3%, against a quick-service restaurant median of 2.9% — at or better than the category. Net franchised outlets moved +13 to 1,965 in the latest reported year.
Who owns Dairy Queen of Virginia?
Dairy Queen of Virginia's franchise is offered by Dairy Queen of Virginia, Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Compare Dairy Queen of Virginia head-to-head
Quick-service restaurant franchises at a similar investment level
Anyone weighing Dairy Queen of Virginia is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Dairy Queen of Virginia franchise — frequently asked
Who owns Dairy Queen of Virginia — who is the franchisor?
Dairy Queen of Virginia's most recently filed FDD (2024) names Dairy Queen of Virginia, Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Dairy Queen of Virginia franchise cost?
Dairy Queen of Virginia's most recently filed FDD (Item 7) puts the total estimated initial investment at $570,100 – $2,550,800, with an initial franchise fee of $3,600. That price is the franchisor's own estimate of what it takes to open, not a quote. Against quick-service restaurant peers it sits in the bottom quartile (median $604,609).
How much profit does a Dairy Queen of Virginia franchise make?
Dairy Queen of Virginia discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties, the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Dairy Queen of Virginia franchise profit number quoted elsewhere is an estimate. The headline figure Dairy Queen of Virginia discloses is $1,518,403 in average unit revenue.
Does Dairy Queen of Virginia disclose financial performance (Item 19)?
Yes — Dairy Queen of Virginia reports unit-level earnings in Item 19. The headline figure is $1,518,403 in average unit revenue, as the franchisor states it.
Are there lawsuits against Dairy Queen of Virginia?
Dairy Queen of Virginia's most recently filed FDD (2024) discloses 7 legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Dairy Queen of Virginia itself, and a disclosure is not a finding of wrongdoing. 7 of the disclosed proceedings were brought by franchisees against the franchisor.
Is Dairy Queen of Virginia a good franchise to buy?
Nobody can answer that from Dairy Queen of Virginia's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against quick-service restaurant peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Dairy Queen of Virginia or quick-service restaurant: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.