Franchise Facts Report → brands → Atwell Suites
Atwell Suites franchise — is it worth it?
High risk Growing network
Atwell Suites operates in the travel and hospitality sector, requiring an initial investment between $35,000 and $38,000.
Everything below is free, read straight off Atwell Suites's registered filing, with where the numbers land against travel & hospitality peers. Weighing Atwell Suites against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Atwell Suites's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640779 — check it yourself. See every other Wisconsin-registered franchise.
Considering Atwell Suites? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Atwell Suites will be on it if it fits.
Atwell Suites franchise profit — what the FDD discloses
Plainly: Atwell Suites does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Atwell Suites — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (50% of travel & hospitality franchisors in our corpus do disclose); the fees, litigation and outlet churn Atwell Suites's FDD does contain are on this page. For brands that put earnings on paper, see Hotel, travel & hospitality franchises with disclosed Item 19 earnings.
Atwell Suites lawsuits & legal history (FDD Item 3)
Atwell Suites's most recently filed Franchise Disclosure Document (2026) does disclose 8 legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Atwell Suites itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. 8 of those proceedings were brought by franchisees against the franchisor — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for. Item 3 of the source FDD describes each case.
Atwell Suites closures & failure rate
Before you sign, Atwell Suites will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Atwell Suites's most recent filing shows, and whether it's normal for a travel & hospitality of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Atwell Suites's latest tables show a growing franchised network. Net franchised outlets moved +2 to 8 in the latest reported year.
Who owns Atwell Suites?
Atwell Suites's franchise is offered by HOLIDAY HOSPITALITY FRANCHISING, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it. The same franchisor files separate FDDs for other brands, which is worth knowing — sibling brands share a franchise-support organization but disclose their own numbers:
Travel & hospitality franchises at a similar investment level
Anyone weighing Atwell Suites is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Atwell Suites franchise — frequently asked
Who owns Atwell Suites — who is the franchisor?
Atwell Suites's most recently filed FDD (2026) names HOLIDAY HOSPITALITY FRANCHISING, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. The same franchisor also files FDDs for avid hotels, Candlewood Suites, Crowne Plaza Hotels & Resorts, EVEN Hotels, Garner, Holiday Inn Express;, Holiday Inn;, Hotel Indigo, Intercontinental Hotels & Resorts, Noted Collection, Ruby Hotels, Staybridge Suites, Vignette Collection, voco. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Atwell Suites franchise cost?
Atwell Suites's most recently filed FDD (Item 7) puts the total estimated initial investment at $35,000 – $38,000 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against travel & hospitality peers it sits in the top quartile (median $3,332,700).
How much profit does a Atwell Suites franchise make?
Atwell Suites makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Atwell Suites at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labor and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.
Does Atwell Suites disclose financial performance (Item 19)?
No — Atwell Suites's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing: 50% of travel & hospitality franchisors in our corpus do disclose.
Are there lawsuits against Atwell Suites?
Atwell Suites's most recently filed FDD (2026) discloses 8 legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Atwell Suites itself, and a disclosure is not a finding of wrongdoing. 8 of the disclosed proceedings were brought by franchisees against the franchisor.
Is Atwell Suites a good franchise to buy?
Nobody can answer that from Atwell Suites's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against travel & hospitality peers and against your own budget. Our read on this filing is high risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Atwell Suites or travel & hospitality: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.