Franchise Facts Report → brands → CruiseOne
CruiseOne franchise — is it worth it?
Low risk Growing network Item 19 disclosed
CruiseOne is a travel and hospitality franchise with a low initial investment, specializing in cruise sales.
Everything below is free, read straight off CruiseOne's registered filing, with where the numbers land against travel & hospitality peers. Weighing CruiseOne against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in CruiseOne's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640820 — check it yourself. See every other Wisconsin-registered franchise.
Considering CruiseOne? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. CruiseOne will be on it if it fits.
How much does a CruiseOne franchise make?
CruiseOne is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $511,424 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every travel & hospitality brand that discloses earnings in the Hotel, travel & hospitality franchises with disclosed Item 19 earnings ranking.
CruiseOne franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come CruiseOne's 1.5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a CruiseOne franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "CruiseOne franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $511,424 of revenue, a 1.5% royalty alone is about $7,671 a year before any other cost.
CruiseOne lawsuits & legal history (FDD Item 3)
CruiseOne's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
CruiseOne closures & failure rate
Before you sign, CruiseOne will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what CruiseOne's most recent filing shows, and whether it's normal for a travel & hospitality of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. CruiseOne's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 5.9%, against a travel & hospitality median of 4.1% — worse than the category. Net franchised outlets moved +339 to 2,515 in the latest reported year.
Who owns CruiseOne?
CruiseOne's franchise is offered by CruiseOne, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it. The same franchisor files separate FDDs for other brands, which is worth knowing — sibling brands share a franchise-support organization but disclose their own numbers:
Compare CruiseOne head-to-head
Travel & hospitality franchises at a similar investment level
Anyone weighing CruiseOne is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
CruiseOne franchise — frequently asked
Who owns CruiseOne — who is the franchisor?
CruiseOne's most recently filed FDD (2026) names CruiseOne, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. The same franchisor also files FDDs for CruiseOne Dream Vacations. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a CruiseOne franchise cost?
CruiseOne's most recently filed FDD (Item 7) puts the total estimated initial investment at $2,290 – $20,695, with an initial franchise fee of $10,500 and a 1.5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against travel & hospitality peers it sits in the top quartile (median $3,332,700).
How much profit does a CruiseOne franchise make?
CruiseOne discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (1.5% of gross for CruiseOne), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any CruiseOne franchise profit number quoted elsewhere is an estimate. The headline figure CruiseOne discloses is $511,424 in average unit revenue.
Does CruiseOne disclose financial performance (Item 19)?
Yes — CruiseOne reports unit-level earnings in Item 19. The headline figure is $511,424 in average unit revenue, as the franchisor states it.
Are there lawsuits against CruiseOne?
No — CruiseOne's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is CruiseOne a good franchise to buy?
Nobody can answer that from CruiseOne's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against travel & hospitality peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on CruiseOne or travel & hospitality: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.