Franchise Facts Report → brands → Adam & Eve

Adam & Eve franchise — is it worth it?

Medium risk Shrinking network Item 19 disclosed

ADAM & EVE offers a retail franchise opportunity with an initial investment ranging from $180,340 to $376,010.

Everything below is free, read straight off Adam & Eve's registered filing, with where the numbers land against retail peers. Weighing Adam & Eve against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Adam & Eve's most recent FDD (registered 2026). Source: Minnesota Dept. of Commerce — CARDS franchise registrations · filing 37191-202608-03 — check it yourself. See every other Minnesota-registered franchise.

How much does a Adam & Eve franchise make?

Adam & Eve is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every retail brand that discloses earnings in the Retail franchises with disclosed Item 19 earnings ranking.

Adam & Eve franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Adam & Eve's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Adam & Eve franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Adam & Eve franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.

Adam & Eve lawsuits & legal history (FDD Item 3)

We do not publish a litigation answer for Adam & Eve. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.

Adam & Eve closures & failure rate

Before you sign, Adam & Eve will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Adam & Eve's most recent filing shows, and whether it's normal for a retail of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Adam & Eve's latest tables show a shrinking franchised network — more units left than opened. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 8.4%, against a retail median of 4.3% — worse than the category. Net franchised outlets moved -5 to 102 in the latest reported year.

Who owns Adam & Eve?

Adam & Eve's franchise is offered by AEFC INC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at MN CARDS; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Retail franchises at a similar investment level

Anyone weighing Adam & Eve is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Adam & Eve franchise — frequently asked