Franchise Facts Report → compare → ASP - America's Swimming Pool Company vs Stand Strong Fencing
ASP - America's Swimming Pool Company vs Stand Strong Fencing
Two home services franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| ASP - America's Swimming Pool Company | Stand Strong Fencing | |
|---|---|---|
| Total initial investment FDD Item 7 | $88,695 – $213,171 | $160,181 – $241,071 |
| Initial franchise fee FDD Item 5 | $40,000 | $5,000 |
| Royalty FDD Item 6 | 7% | 6% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | in report | $1,293,473 |
| Franchised outlets FDD Item 20 | 410 | 126 |
| Net outlet change (latest yr) FDD Item 20 | +18 | +116 |
| Closure rate FDD Item 20 | 7.4% | — |
| Franchisee lawsuits FDD Item 3 | 0 | disclosed |
| Risk level our read | Low | Low |
| FDD year registration | 2026 | 2025 |
Are ASP - America's Swimming Pool Company and Stand Strong Fencing the same company?
No — ASP - America's Swimming Pool Company and Stand Strong Fencing are franchised by separate companies. ASP - America's Swimming Pool Company's franchisor is ASP Franchising SPE LLC; Stand Strong Fencing's is HPB Fencing LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
ASP - America's Swimming Pool Company is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $88,695 – $213,171, against $160,181 – $241,071 for Stand Strong Fencing.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Closures & failure rate
ASP - America's Swimming Pool Company reports 410 franchised outlets, net change +18 in the latest reported year, a 7.4% closure rate (FDD Item 20). Stand Strong Fencing reports 126 franchised outlets, net change +116 in the latest reported year (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against home services medians.
Litigation
ASP - America's Swimming Pool Company discloses no franchisee-initiated proceedings in FDD Item 3. Stand Strong Fencing discloses litigation in FDD Item 3 (case detail in the full report).
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against home services peers.
Only looking at one of them?
ASP - America's Swimming Pool Company vs Stand Strong Fencing — frequently asked
Are ASP - America's Swimming Pool Company and Stand Strong Fencing the same company?
No — ASP - America's Swimming Pool Company and Stand Strong Fencing are franchised by separate companies. ASP - America's Swimming Pool Company's franchisor is ASP Franchising SPE LLC; Stand Strong Fencing's is HPB Fencing LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between ASP - America's Swimming Pool Company and Stand Strong Fencing?
ASP - America's Swimming Pool Company and Stand Strong Fencing are home services franchises from different franchisors (ASP Franchising SPE LLC and HPB Fencing LLC). ASP - America's Swimming Pool Company is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $88,695 – $213,171, against $160,181 – $241,071 for Stand Strong Fencing. Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Is ASP - America's Swimming Pool Company more profitable than Stand Strong Fencing?
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Which is cheaper to open — ASP - America's Swimming Pool Company or Stand Strong Fencing?
ASP - America's Swimming Pool Company is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $88,695 – $213,171, against $160,181 – $241,071 for Stand Strong Fencing.
Is ASP - America's Swimming Pool Company or Stand Strong Fencing growing faster?
ASP - America's Swimming Pool Company reports 410 franchised outlets, net change +18 in the latest reported year, a 7.4% closure rate (FDD Item 20). Stand Strong Fencing reports 126 franchised outlets, net change +116 in the latest reported year (FDD Item 20).
Go deeper on each brand
Home services rankings
Figures are as disclosed in each brand's most recent registered FDD (ASP - America's Swimming Pool Company 2026, Stand Strong Fencing 2025). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.