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Woodcraft franchise — is it worth it?

Retail · FDD-based assessment · registered 2026

Medium risk Shrinking network Item 19 disclosed

WOODCRAFT is a retail franchise with an investment range of $573,855 to $755,512.

Everything below is free, read straight off Woodcraft's registered filing, with where the numbers land against retail peers. Weighing Woodcraft against other options? Get a free shortlist of franchises that fit your budget.

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Total initial investment
$573,855 – $755,512
Bottom quartile for retail · median $319,750
Initial franchise fee
—
FDD Item 5
Royalty
5%
FDD Item 6
Item 19 earnings
Disclosed
figure not machine-read
Litigation (Item 3)
None
none disclosed
Closure rate
3.4%
retail median 4.3%
Outlet network
54 units
-4 last year

Figures above are as disclosed in Woodcraft's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640437 — check it yourself. See every other Wisconsin-registered franchise.

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How much does a Woodcraft franchise make?

Woodcraft is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every retail brand that discloses earnings in the Retail franchises with disclosed Item 19 earnings ranking.

Woodcraft franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Woodcraft's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Woodcraft franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Woodcraft franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.

Woodcraft lawsuits & legal history (FDD Item 3)

Woodcraft's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Woodcraft closures & failure rate

Before you sign, Woodcraft will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Woodcraft's most recent filing shows, and whether it's normal for a retail of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Woodcraft's latest tables show a shrinking franchised network — more units left than opened. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 3.4%, against a retail median of 4.3% — at or better than the category. Net franchised outlets moved -4 to 54 in the latest reported year.

Who owns Woodcraft?

Woodcraft's franchise is offered by WOODCRAFT FRANCHISE, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Retail franchises at a similar investment level

Anyone weighing Woodcraft is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Wild Birds Unlimited$231,635 – $376,392 · Item 19 disclosedBatteries Plus$284,786 – $536,636 · Item 19 disclosedPlato's Closet$355,700 – $467,900 · Item 19 disclosedOnce Upon A Child$355,700 – $485,900 · Item 19 disclosedBricks & Minifigs$303,500 – $597,500Uptown Cheapskate$364,015 – $682,215 · Item 19 disclosedMetal Supermarkets Franchising America$397,500 – $670,500 · Item 19 disclosedMcColla Enterprises, Ltd. (Area Rep)$530,300 – $579,700Aldea Home & Baby$491,050 – $789,750BoConcept$420,900 – $877,500Petland$315,500 – $1,080,500 · Item 19 disclosedWireless Zone$441,875 – $1,328,210 · Item 19 disclosed

Woodcraft franchise — frequently asked

Who owns Woodcraft — who is the franchisor?

Woodcraft's most recently filed FDD (2026) names WOODCRAFT FRANCHISE, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Woodcraft franchise cost?

Woodcraft's most recently filed FDD (Item 7) puts the total estimated initial investment at $573,855 – $755,512 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against retail peers it sits in the bottom quartile (median $319,750).

How much profit does a Woodcraft franchise make?

Woodcraft discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (5% of gross for Woodcraft), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Woodcraft franchise profit number quoted elsewhere is an estimate.

Does Woodcraft disclose financial performance (Item 19)?

Yes — Woodcraft reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.

Are there lawsuits against Woodcraft?

No — Woodcraft's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is Woodcraft a good franchise to buy?

Nobody can answer that from Woodcraft's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against retail peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.

Just watching Woodcraft?

Get a free email when something changes on Woodcraft or retail: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.