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WetFuel franchise — is it worth it?

Medium risk Item 19 disclosed

WetFuel is an automotive franchise with an initial investment ranging from $172,000 to $490,500.

Everything below is free, read straight off WetFuel's registered filing, with where the numbers land against automotive peers. Weighing WetFuel against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in WetFuel's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641935 — check it yourself. See every other Wisconsin-registered franchise.

How much does a WetFuel franchise make?

WetFuel is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $4,966,615 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every automotive brand that discloses earnings in the Automotive franchises with disclosed Item 19 earnings ranking.

WetFuel franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come WetFuel's 9% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a WetFuel franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "WetFuel franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $4,966,615 of revenue, a 9% royalty alone is about $446,995 a year before any other cost.

WetFuel lawsuits & legal history (FDD Item 3)

WetFuel's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

WetFuel closures & failure rate

Before you sign, WetFuel will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what WetFuel's most recent filing shows, and whether it's normal for a automotive of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. WetFuel's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.

Who owns WetFuel?

WetFuel's franchise is offered by WetFuel Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Automotive franchises at a similar investment level

Anyone weighing WetFuel is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

WetFuel franchise — frequently asked