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Verlo Mattress franchise — is it worth it?

Medium risk Item 19 disclosed

VERLO MATTRESS is a retail franchise opportunity with an initial investment ranging from $197,611 to $539,920.

Everything below is free, read straight off Verlo Mattress's registered filing, with where the numbers land against retail peers. Weighing Verlo Mattress against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Verlo Mattress's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641282 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Verlo Mattress franchise make?

Verlo Mattress is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,339,011 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every retail brand that discloses earnings in the Retail franchises with disclosed Item 19 earnings ranking.

Verlo Mattress franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Verlo Mattress's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Verlo Mattress franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Verlo Mattress franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,339,011 of revenue, a 5% royalty alone is about $66,951 a year before any other cost.

Verlo Mattress lawsuits & legal history (FDD Item 3)

Verlo Mattress's most recently filed Franchise Disclosure Document (2026) does disclose 4 legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Verlo Mattress itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. 3 of those proceedings were brought by franchisees against the franchisor — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for. Item 3 of the source FDD describes each case.

Verlo Mattress closures & failure rate

Before you sign, Verlo Mattress will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Verlo Mattress's most recent filing shows, and whether it's normal for a retail of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Verlo Mattress's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.

Who owns Verlo Mattress?

Verlo Mattress's franchise is offered by FWR, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Retail franchises at a similar investment level

Anyone weighing Verlo Mattress is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Verlo Mattress franchise — frequently asked