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Trend Hotels franchise — is it worth it?

Medium risk

Trend Hotels operates in the travel and hospitality sector, requiring an initial investment between $272,500 and $2,947,000.

Everything below is free, read straight off Trend Hotels's registered filing, with where the numbers land against travel & hospitality peers. Weighing Trend Hotels against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Trend Hotels's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640522 — check it yourself. See every other Wisconsin-registered franchise.

Trend Hotels franchise profit — what the FDD discloses

Plainly: Trend Hotels does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Trend Hotels — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing (50% of travel & hospitality franchisors in our corpus do disclose); the fees, litigation and outlet churn Trend Hotels's FDD does contain are on this page. For brands that put earnings on paper, see Hotel, travel & hospitality franchises with disclosed Item 19 earnings.

Trend Hotels lawsuits & legal history (FDD Item 3)

Trend Hotels's most recently filed Franchise Disclosure Document (2026) does disclose 1 legal proceeding in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Trend Hotels itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. 1 of those proceedings were brought by franchisees against the franchisor — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for. Item 3 of the source FDD describes each case.

Trend Hotels closures & failure rate

Before you sign, Trend Hotels will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Trend Hotels's most recent filing shows, and whether it's normal for a travel & hospitality of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Trend Hotels's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.

Who owns Trend Hotels?

Trend Hotels's franchise is offered by My Place Hotels of America, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it. The same franchisor files separate FDDs for other brands, which is worth knowing — sibling brands share a franchise-support organization but disclose their own numbers:

Travel & hospitality franchises at a similar investment level

Anyone weighing Trend Hotels is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Trend Hotels franchise — frequently asked