Franchise Facts Report → brands → The Vitamin Shoppe
The Vitamin Shoppe franchise — is it worth it?
Medium risk Growing network Item 19 disclosed
The Vitamin Shoppe offers a health and wellness franchise opportunity with an initial investment ranging from $483,900 to $984,900.
Everything below is free, read straight off The Vitamin Shoppe's registered filing, with where the numbers land against health & wellness peers. Weighing The Vitamin Shoppe against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in The Vitamin Shoppe's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-31975 — check it yourself. See every other California-registered franchise.
Considering The Vitamin Shoppe? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. The Vitamin Shoppe will be on it if it fits.
How much does a The Vitamin Shoppe franchise make?
The Vitamin Shoppe is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $709,469 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every health & wellness brand that discloses earnings in the Health & wellness franchises with disclosed Item 19 earnings ranking.
The Vitamin Shoppe franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come The Vitamin Shoppe's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a The Vitamin Shoppe franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "The Vitamin Shoppe franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $709,469 of revenue, a 5% royalty alone is about $35,473 a year before any other cost.
The Vitamin Shoppe lawsuits & legal history (FDD Item 3)
The Vitamin Shoppe's most recently filed Franchise Disclosure Document (2024) does disclose 2 legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against The Vitamin Shoppe itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. 1 of those proceedings were brought by franchisees against the franchisor — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for. Item 3 of the source FDD describes each case.
The Vitamin Shoppe closures & failure rate
Before you sign, The Vitamin Shoppe will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what The Vitamin Shoppe's most recent filing shows, and whether it's normal for a health & wellness of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. The Vitamin Shoppe's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 0%, against a health & wellness median of 2.5% — at or better than the category. Net franchised outlets moved +11 to 13 in the latest reported year.
Who owns The Vitamin Shoppe?
The Vitamin Shoppe's franchise is offered by Vitamin Shoppe Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Health & wellness franchises at a similar investment level
Anyone weighing The Vitamin Shoppe is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
The Vitamin Shoppe franchise — frequently asked
Who owns The Vitamin Shoppe — who is the franchisor?
The Vitamin Shoppe's most recently filed FDD (2024) names Vitamin Shoppe Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a The Vitamin Shoppe franchise cost?
The Vitamin Shoppe's most recently filed FDD (Item 7) puts the total estimated initial investment at $483,900 – $984,900, with an initial franchise fee of $39,900 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against health & wellness peers it sits in the bottom quartile (median $393,675).
How much profit does a The Vitamin Shoppe franchise make?
The Vitamin Shoppe discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (5% of gross for The Vitamin Shoppe), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any The Vitamin Shoppe franchise profit number quoted elsewhere is an estimate. The headline figure The Vitamin Shoppe discloses is $709,469 in average unit revenue.
Does The Vitamin Shoppe disclose financial performance (Item 19)?
Yes — The Vitamin Shoppe reports unit-level earnings in Item 19. The headline figure is $709,469 in average unit revenue, as the franchisor states it.
Are there lawsuits against The Vitamin Shoppe?
The Vitamin Shoppe's most recently filed FDD (2024) discloses 2 legal proceedings in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against The Vitamin Shoppe itself, and a disclosure is not a finding of wrongdoing. 1 of the disclosed proceedings were brought by franchisees against the franchisor.
Is The Vitamin Shoppe a good franchise to buy?
Nobody can answer that from The Vitamin Shoppe's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against health & wellness peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on The Vitamin Shoppe or health & wellness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.