Franchise Facts Report → brands → Destination Athlete
Destination Athlete franchise — is it worth it?
Medium risk Growing network
Destination Athlete, LLC offers a franchise opportunity in the 'Other' category with an initial investment ranging from $28,300 to $93,610.
Everything below is free, read straight off Destination Athlete's registered filing, with where the numbers land against other peers. Weighing Destination Athlete against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Destination Athlete's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-27112 — check it yourself. See every other California-registered franchise.
Considering Destination Athlete? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Destination Athlete will be on it if it fits.
Destination Athlete franchise profit — what the FDD discloses
Plainly: Destination Athlete does not disclose franchise profit or revenue. Its most recent FDD makes no Item 19 financial performance representation, so there is no franchisor-backed earnings figure for Destination Athlete — any number quoted elsewhere is an estimate, not a disclosure. The absence is itself worth weighing; the fees, litigation and outlet churn Destination Athlete's FDD does contain are on this page. For brands that put earnings on paper, see Other franchises with disclosed Item 19 earnings.
Destination Athlete lawsuits & legal history (FDD Item 3)
Destination Athlete's most recently filed Franchise Disclosure Document (2024) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Destination Athlete closures & failure rate
Before you sign, Destination Athlete will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Destination Athlete's most recent filing shows, and whether it's normal for a other of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Destination Athlete's latest tables show a growing franchised network. Net franchised outlets moved +26 to 229 in the latest reported year.
Who owns Destination Athlete?
Destination Athlete's franchise is offered by Destination Athlete, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Franchises at a similar investment level at a similar investment level
Anyone weighing Destination Athlete is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Destination Athlete franchise — frequently asked
Who owns Destination Athlete — who is the franchisor?
Destination Athlete's most recently filed FDD (2024) names Destination Athlete, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Destination Athlete franchise cost?
Destination Athlete's most recently filed FDD (Item 7) puts the total estimated initial investment at $28,300 – $93,610, with an initial franchise fee of $20,000. That price is the franchisor's own estimate of what it takes to open, not a quote. Against other peers it sits in the top quartile (median $227,750).
How much profit does a Destination Athlete franchise make?
Destination Athlete makes no Item 19 financial performance representation, so there is no franchisor-disclosed revenue or profit figure for Destination Athlete at all — and profit would never be disclosed even where earnings are, because it depends on your rent, labor and how you operate. Any profit figure quoted elsewhere is an estimate, not a disclosure.
Does Destination Athlete disclose financial performance (Item 19)?
No — Destination Athlete's most recent FDD makes no Item 19 financial performance representation. Its absence is worth weighing.
Are there lawsuits against Destination Athlete?
No — Destination Athlete's most recently filed FDD (2024) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Destination Athlete a good franchise to buy?
Nobody can answer that from Destination Athlete's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against other peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Destination Athlete or other: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.