Franchise Facts Report → brands → 2nd Family

2nd Family franchise — is it worth it?

Low risk Growing network Item 19 disclosed

2nd Family is a senior and home care franchise with an initial investment ranging from $119,825 to $217,500.

Everything below is free, read straight off 2nd Family's registered filing, with where the numbers land against senior & home care peers. Weighing 2nd Family against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in 2nd Family's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640474 — check it yourself. See every other Wisconsin-registered franchise.

How much does a 2nd Family franchise make?

2nd Family is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $705,597 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every senior & home care brand that discloses earnings in the Senior & home care franchises with disclosed Item 19 earnings ranking.

2nd Family franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come 2nd Family's 5.5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a 2nd Family franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "2nd Family franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $705,597 of revenue, a 5.5% royalty alone is about $38,808 a year before any other cost.

2nd Family lawsuits & legal history (FDD Item 3)

2nd Family's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

2nd Family closures & failure rate

Before you sign, 2nd Family will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what 2nd Family's most recent filing shows, and whether it's normal for a senior & home care of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. 2nd Family's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 0%, against a senior & home care median of 1.5% — at or better than the category. Net franchised outlets moved +19 to 24 in the latest reported year.

Who owns 2nd Family?

2nd Family's franchise is offered by 2nd Family Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Senior & home care franchises at a similar investment level

Anyone weighing 2nd Family is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

2nd Family franchise — frequently asked