Franchise Facts Report → compare → Merry Maids vs ASP - America's Swimming Pool Company
Merry Maids vs ASP - America's Swimming Pool Company
Two cleaning & restoration franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Merry Maids | ASP - America's Swimming Pool Company | |
|---|---|---|
| Total initial investment FDD Item 7 | $126,875 – $169,325 | $88,695 – $213,171 |
| Initial franchise fee FDD Item 5 | $55,000 | $40,000 |
| Royalty FDD Item 6 | 7% | 7% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $439,243 | in report |
| Franchised outlets FDD Item 20 | 684 | 410 |
| Net outlet change (latest yr) FDD Item 20 | -80 | +18 |
| Closure rate FDD Item 20 | 13.4% | 7.4% |
| Franchisee lawsuits FDD Item 3 | disclosed | 0 |
| Risk level our read | Medium | Low |
| FDD year registration | 2026 | 2026 |
Are Merry Maids and ASP - America's Swimming Pool Company the same company?
No — Merry Maids and ASP - America's Swimming Pool Company are franchised by separate companies. Merry Maids's franchisor is Merry Maids SPE LLC; ASP - America's Swimming Pool Company's is ASP Franchising SPE LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Merry Maids is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $126,875 – $169,325, against $88,695 – $213,171 for ASP - America's Swimming Pool Company.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Closures & failure rate
Merry Maids reports 684 franchised outlets, net change -80 in the latest reported year, a 13.4% closure rate (FDD Item 20). ASP - America's Swimming Pool Company reports 410 franchised outlets, net change +18 in the latest reported year, a 7.4% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against cleaning & restoration medians.
Litigation
Merry Maids discloses litigation in FDD Item 3 (case detail in the full report). ASP - America's Swimming Pool Company discloses no franchisee-initiated proceedings in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against cleaning & restoration peers.
Only looking at one of them?
Merry Maids vs ASP - America's Swimming Pool Company — frequently asked
Are Merry Maids and ASP - America's Swimming Pool Company the same company?
No — Merry Maids and ASP - America's Swimming Pool Company are franchised by separate companies. Merry Maids's franchisor is Merry Maids SPE LLC; ASP - America's Swimming Pool Company's is ASP Franchising SPE LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Merry Maids and ASP - America's Swimming Pool Company?
Merry Maids and ASP - America's Swimming Pool Company are cleaning & restoration franchises from different franchisors (Merry Maids SPE LLC and ASP Franchising SPE LLC). Merry Maids is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $126,875 – $169,325, against $88,695 – $213,171 for ASP - America's Swimming Pool Company. Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Is Merry Maids more profitable than ASP - America's Swimming Pool Company?
Both franchisors make an Item 19 financial performance representation — the detailed figures are in each brand's FDD and in the full report.
Which is cheaper to open — Merry Maids or ASP - America's Swimming Pool Company?
Merry Maids is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $126,875 – $169,325, against $88,695 – $213,171 for ASP - America's Swimming Pool Company.
Is Merry Maids or ASP - America's Swimming Pool Company growing faster?
Merry Maids reports 684 franchised outlets, net change -80 in the latest reported year, a 13.4% closure rate (FDD Item 20). ASP - America's Swimming Pool Company reports 410 franchised outlets, net change +18 in the latest reported year, a 7.4% closure rate (FDD Item 20).
Go deeper on each brand
Cleaning & restoration rankings
Figures are as disclosed in each brand's most recent registered FDD (Merry Maids 2026, ASP - America's Swimming Pool Company 2026). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.