Franchise Facts Report → compare → Image Studios vs Hammer & Nails (Unit)
Image Studios vs Hammer & Nails (Unit)
Two beauty & personal care franchises, compared on the numbers their own Franchise Disclosure Documents put on record — investment, fees, Item 19 earnings, outlet churn, and litigation. Not marketing copy.
| Image Studios | Hammer & Nails (Unit) | |
|---|---|---|
| Total initial investment FDD Item 7 | $773,392 – $1,734,462 | $694,300 – $944,045 |
| Initial franchise fee FDD Item 5 | $64,500 | $60,000 |
| Royalty FDD Item 6 | — | 6% |
| Item 19 earnings disclosed FDD Item 19 | Yes | Yes |
| Avg unit revenue (headline) FDD Item 19 | $301,347 | $929,020 |
| Franchised outlets FDD Item 20 | 127 | 59 |
| Net outlet change (latest yr) FDD Item 20 | +33 | +16 |
| Closure rate FDD Item 20 | — | 2.3% |
| Franchisee lawsuits FDD Item 3 | 0 | 0 |
| Risk level our read | Low | Low |
| FDD year registration | 2026 | 2026 |
Are Image Studios and Hammer & Nails (Unit) the same company?
No — Image Studios and Hammer & Nails (Unit) are franchised by separate companies. Image Studios's franchisor is Image Studios Franchise, LLC; Hammer & Nails (Unit)'s is The Hammer & Nails Salon Group, LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
Cost to open
Hammer & Nails (Unit) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $694,300 – $944,045, against $773,392 – $1,734,462 for Image Studios.
How much does each make? (Item 19)
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Hammer & Nails (Unit) reports the higher figure ($929,020 vs $301,347). Revenue is not profit — the full report breaks out what each brand actually represents.
Closures & failure rate
Image Studios reports 127 franchised outlets, net change +33 in the latest reported year (FDD Item 20). Hammer & Nails (Unit) reports 59 franchised outlets, net change +16 in the latest reported year, a 2.3% closure rate (FDD Item 20). Outlet churn — closures, terminations, non-renewals — is the closest thing an FDD has to a failure rate; the full report puts both brands' churn against beauty & personal care medians.
Litigation
Image Studios discloses no franchisee-initiated proceedings in FDD Item 3. Hammer & Nails (Unit) discloses no franchisee-initiated proceedings in FDD Item 3.
This page is the headline numbers. The Deep report compares up to three brands on the complete FDD record — every fee line, the actual Item 19 figures and what they represent, each lawsuit, and churn benchmarked against beauty & personal care peers.
Only looking at one of them?
Image Studios vs Hammer & Nails (Unit) — frequently asked
Are Image Studios and Hammer & Nails (Unit) the same company?
No — Image Studios and Hammer & Nails (Unit) are franchised by separate companies. Image Studios's franchisor is Image Studios Franchise, LLC; Hammer & Nails (Unit)'s is The Hammer & Nails Salon Group, LLC. Each registers and files its own Franchise Disclosure Document, and you would be signing with a different entity depending on which you chose. Note that a registry filing names the franchisor, not necessarily its ultimate parent — two brands owned by the same parent company can still have separate franchisors.
What is the difference between Image Studios and Hammer & Nails (Unit)?
Image Studios and Hammer & Nails (Unit) are beauty & personal care franchises from different franchisors (Image Studios Franchise, LLC and The Hammer & Nails Salon Group, LLC). Hammer & Nails (Unit) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $694,300 – $944,045, against $773,392 – $1,734,462 for Image Studios. Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Hammer & Nails (Unit) reports the higher figure ($929,020 vs $301,347). Revenue is not profit — the full report breaks out what each brand actually represents.
Is Image Studios more profitable than Hammer & Nails (Unit)?
Both franchisors make an Item 19 financial performance representation. On the headline average unit revenue each discloses, Hammer & Nails (Unit) reports the higher figure ($929,020 vs $301,347). Revenue is not profit — the full report breaks out what each brand actually represents.
Which is cheaper to open — Image Studios or Hammer & Nails (Unit)?
Hammer & Nails (Unit) is the cheaper franchise to open: its FDD Item 7 puts the total initial investment at $694,300 – $944,045, against $773,392 – $1,734,462 for Image Studios.
Is Image Studios or Hammer & Nails (Unit) growing faster?
Image Studios reports 127 franchised outlets, net change +33 in the latest reported year (FDD Item 20). Hammer & Nails (Unit) reports 59 franchised outlets, net change +16 in the latest reported year, a 2.3% closure rate (FDD Item 20).
Go deeper on each brand
Beauty & personal care rankings
Figures are as disclosed in each brand's most recent registered FDD (Image Studios 2026, Hammer & Nails (Unit) 2026). “—” means the FDD does not disclose it or the table did not parse cleanly — never an estimate.