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The Swing Bays franchise — is it worth it?

Medium risk Stable network Item 19 disclosed

The Swing Bays offers a franchise opportunity in the 'Other' category, with an initial investment ranging from $246,400 to $999,000.

Everything below is free, read straight off The Swing Bays's registered filing, with where the numbers land against other peers. Weighing The Swing Bays against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in The Swing Bays's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640424 — check it yourself. See every other Wisconsin-registered franchise.

How much does a The Swing Bays franchise make?

The Swing Bays is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,013,728 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every other brand that discloses earnings in the Other franchises with disclosed Item 19 earnings ranking.

The Swing Bays franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come The Swing Bays's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a The Swing Bays franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "The Swing Bays franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,013,728 of revenue, a 6% royalty alone is about $60,824 a year before any other cost.

The Swing Bays lawsuits & legal history (FDD Item 3)

We do not publish a litigation answer for The Swing Bays. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.

The Swing Bays closures & failure rate

Before you sign, The Swing Bays will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what The Swing Bays's most recent filing shows, and whether it's normal for a other of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. The Swing Bays's latest tables show a stable franchised network.

Who owns The Swing Bays?

The Swing Bays's franchise is offered by The Swing Bays Franchise, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Franchises at a similar investment level at a similar investment level

Anyone weighing The Swing Bays is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

The Swing Bays franchise — frequently asked