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Simple Plan franchise — is it worth it?

Food & beverage · FDD-based assessment · registered 2025

Medium risk Item 19 disclosed

Simple Plan is a food & beverage franchise with an initial investment ranging from $107,650 to $147,900.

Everything below is free, read straight off Simple Plan's registered filing, with where the numbers land against food & beverage peers. Weighing Simple Plan against other options? Get a free shortlist of franchises that fit your budget.

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Total initial investment
$107,650 – $147,900
Top quartile for food & beverage · median $379,725
Initial franchise fee
$40,000
FDD Item 5
Royalty
—
FDD Item 6
Item 19 earnings
Disclosed
figure not machine-read
Litigation (Item 3)
None
none disclosed

Figures above are as disclosed in Simple Plan's most recent FDD (registered 2025). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 639842 — check it yourself. See every other Wisconsin-registered franchise.

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How much does a Simple Plan franchise make?

Simple Plan is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every food & beverage brand that discloses earnings in the Food & beverage franchises with disclosed Item 19 earnings ranking.

Simple Plan franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come the royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Simple Plan franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Simple Plan franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.

Simple Plan lawsuits & legal history (FDD Item 3)

Simple Plan's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Simple Plan closures & failure rate

Before you sign, Simple Plan will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Simple Plan's most recent filing shows, and whether it's normal for a food & beverage of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Simple Plan's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.

Who owns Simple Plan?

Simple Plan's franchise is offered by Simple Plan Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Food & beverage franchises at a similar investment level

Anyone weighing Simple Plan is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

International Food Creations$25,270 – $221,165Suspiros$117,500 – $138,650Nathan's Branded Menu Program$56,510 – $202,180Nathan's Famous Branded Menu Program Operations$56,510 – $202,180Supreme Produce$22,100 – $238,750Wateria$108,199 – $153,750Cookie Advantage$92,550 – $171,250 · Item 19 disclosedBliss Tea Treats$97,950 – $166,650Sip Fresh$233,660 – $420,760 · Item 19 disclosedSidewalk Juice$255,000 – $660,000Shwe Dinga LLC (Coco)$330,050 – $772,300Sloan's$877,609 – $1,503,393 · Item 19 disclosed

Simple Plan franchise — frequently asked

Who owns Simple Plan — who is the franchisor?

Simple Plan's most recently filed FDD (2025) names Simple Plan Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Simple Plan franchise cost?

Simple Plan's most recently filed FDD (Item 7) puts the total estimated initial investment at $107,650 – $147,900, with an initial franchise fee of $40,000. That price is the franchisor's own estimate of what it takes to open, not a quote. Against food & beverage peers it sits in the top quartile (median $379,725).

How much profit does a Simple Plan franchise make?

Simple Plan discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties, the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Simple Plan franchise profit number quoted elsewhere is an estimate.

Does Simple Plan disclose financial performance (Item 19)?

Yes — Simple Plan reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.

Are there lawsuits against Simple Plan?

No — Simple Plan's most recently filed FDD (2025) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is Simple Plan a good franchise to buy?

Nobody can answer that from Simple Plan's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against food & beverage peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.

Just watching Simple Plan?

Get a free email when something changes on Simple Plan or food & beverage: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.