Franchise Facts Report → brands → Serotonin
Serotonin franchise — is it worth it?
Low risk Significant turnover Item 19 disclosed
Serotonin is a health and wellness brand with an investment range of $905,284 to $1,820,879.
Everything below is free, read straight off Serotonin's registered filing, with where the numbers land against health & wellness peers. Weighing Serotonin against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Serotonin's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641665 — check it yourself. See every other Wisconsin-registered franchise.
Considering Serotonin? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Serotonin will be on it if it fits.
How much does a Serotonin franchise make?
Serotonin is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every health & wellness brand that discloses earnings in the Health & wellness franchises with disclosed Item 19 earnings ranking.
Serotonin franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Serotonin's 10% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Serotonin franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Serotonin franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.
Serotonin lawsuits & legal history (FDD Item 3)
Serotonin's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Serotonin closures & failure rate
Before you sign, Serotonin will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Serotonin's most recent filing shows, and whether it's normal for a health & wellness of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Serotonin's latest tables show significant franchisee turnover. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 83.3%, against a health & wellness median of 2.5% — worse than the category. Net franchised outlets moved +2 to 8 in the latest reported year.
Who owns Serotonin?
Serotonin's franchise is offered by Serotonin Enterprises LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Health & wellness franchises at a similar investment level
Anyone weighing Serotonin is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Serotonin franchise — frequently asked
Who owns Serotonin — who is the franchisor?
Serotonin's most recently filed FDD (2026) names Serotonin Enterprises LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Serotonin franchise cost?
Serotonin's most recently filed FDD (Item 7) puts the total estimated initial investment at $905,284 – $1,820,879, with an initial franchise fee of $59,000 and a 10% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against health & wellness peers it sits in the bottom quartile (median $393,675).
How much profit does a Serotonin franchise make?
Serotonin discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (10% of gross for Serotonin), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Serotonin franchise profit number quoted elsewhere is an estimate.
Does Serotonin disclose financial performance (Item 19)?
Yes — Serotonin reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.
Are there lawsuits against Serotonin?
No — Serotonin's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Serotonin a good franchise to buy?
Nobody can answer that from Serotonin's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against health & wellness peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Serotonin or health & wellness: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.