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SEEDS franchise — is it worth it?

Food & beverage · FDD-based assessment · registered 2024

Low risk No franchised units open yet Item 19 disclosed

SEEDS is a food & beverage franchise with an initial investment ranging from $247,400 to $565,400.

Everything below is free, read straight off SEEDS's registered filing, with where the numbers land against food & beverage peers. Weighing SEEDS against other options? Get a free shortlist of franchises that fit your budget.

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Total initial investment
$247,400 – $565,400
Above the food & beverage median · median $379,725
Initial franchise fee
$232,400
FDD Item 5
Royalty
6%
FDD Item 6
Item 19 earnings
$1,555,756
avg unit revenue, as disclosed
Litigation (Item 3)
None
none disclosed

Figures above are as disclosed in SEEDS's most recent FDD (registered 2024). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-32590 — check it yourself. See every other California-registered franchise.

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How much does a SEEDS franchise make?

SEEDS is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,555,756 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every food & beverage brand that discloses earnings in the Food & beverage franchises with disclosed Item 19 earnings ranking.

SEEDS franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come SEEDS's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a SEEDS franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "SEEDS franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,555,756 of revenue, a 6% royalty alone is about $93,345 a year before any other cost.

SEEDS lawsuits & legal history (FDD Item 3)

SEEDS's most recently filed Franchise Disclosure Document (2024) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

SEEDS closures & failure rate

Before you sign, SEEDS will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what SEEDS's most recent filing shows, and whether it's normal for a food & beverage of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. SEEDS reports no franchised units open yet — there is no operating track record to churn.

Who owns SEEDS?

SEEDS's franchise is offered by Seeds Restaurant Group Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2024), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Food & beverage franchises at a similar investment level

Anyone weighing SEEDS is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Sculpture Hospitality$45,500 – $49,500Sea Love$129,750 – $320,000Shibam Coffee$346,950 – $436,750Great American Cookies$340,500 – $462,650 · Item 19 disclosedTastea$251,600 – $551,900Premium Matcha Cafe Maiko$333,300 – $470,800Haagen-Dazs Shop$213,329 – $591,579 · Item 19 disclosedMillie's Ice Cream & Coffee$253,500 – $556,500 · Item 19 disclosedTeazzi USA$243,288 – $568,611Stella's Ice Cream-Franchising$273,500 – $545,100 · Item 19 disclosedKongDog$162,750 – $660,500Shareteainvestment not disclosed

SEEDS franchise — frequently asked

Who owns SEEDS — who is the franchisor?

SEEDS's most recently filed FDD (2024) names Seeds Restaurant Group Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a SEEDS franchise cost?

SEEDS's most recently filed FDD (Item 7) puts the total estimated initial investment at $247,400 – $565,400, with an initial franchise fee of $232,400 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against food & beverage peers it sits in the lower quartile (median $379,725).

How much profit does a SEEDS franchise make?

SEEDS discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for SEEDS), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any SEEDS franchise profit number quoted elsewhere is an estimate. The headline figure SEEDS discloses is $1,555,756 in average unit revenue.

Does SEEDS disclose financial performance (Item 19)?

Yes — SEEDS reports unit-level earnings in Item 19. The headline figure is $1,555,756 in average unit revenue, as the franchisor states it.

Are there lawsuits against SEEDS?

No — SEEDS's most recently filed FDD (2024) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is SEEDS a good franchise to buy?

Nobody can answer that from SEEDS's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against food & beverage peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.

Just watching SEEDS?

Get a free email when something changes on SEEDS or food & beverage: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.