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Play It Again Sports franchise — is it worth it?

Retail · FDD-based assessment · registered 2026

Low risk Growing network Item 19 disclosed

Play It Again Sports is a retail franchise with an initial investment ranging from $346,300 to $459,700.

Everything below is free, read straight off Play It Again Sports's registered filing, with where the numbers land against retail peers. Weighing Play It Again Sports against other options? Get a free shortlist of franchises that fit your budget.

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Total initial investment
$346,300 – $459,700
Bottom quartile for retail · median $319,750
Initial franchise fee
$25,000
FDD Item 5
Royalty
—
FDD Item 6
Item 19 earnings
$1,172,630
avg unit revenue, as disclosed
Litigation (Item 3)
None
none disclosed
Closure rate
0.3%
retail median 4.3%
Outlet network
309 units
+7 last year

Figures above are as disclosed in Play It Again Sports's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640339 — check it yourself. See every other Wisconsin-registered franchise.

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How much does a Play It Again Sports franchise make?

Play It Again Sports is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,172,630 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every retail brand that discloses earnings in the Retail franchises with disclosed Item 19 earnings ranking.

Play It Again Sports franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come the royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Play It Again Sports franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Play It Again Sports franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.

Play It Again Sports lawsuits & legal history (FDD Item 3)

Play It Again Sports's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

Play It Again Sports closures & failure rate

Before you sign, Play It Again Sports will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Play It Again Sports's most recent filing shows, and whether it's normal for a retail of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Play It Again Sports's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 0.3%, against a retail median of 4.3% — at or better than the category. Net franchised outlets moved +7 to 309 in the latest reported year.

Who owns Play It Again Sports?

Play It Again Sports's franchise is offered by Winmark Corporation — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it. The same franchisor files separate FDDs for other brands, which is worth knowing — sibling brands share a franchise-support organization but disclose their own numbers:

Music Go Roundsame franchisor · cost · earnings · failure rateOnce Upon A Childsame franchisor · cost · earnings · failure ratePlato's Closetsame franchisor · cost · earnings · failure rateStyle Encoresame franchisor · cost · earnings · failure rate

Compare Play It Again Sports head-to-head

Do It Best vs Play It Again Sportscost · earnings · failure rateOnce Upon a Child vs Play It Again Sportscost · earnings · failure rateWild Birds Unlimited vs Play It Again Sportscost · earnings · failure rate

Retail franchises at a similar investment level

Anyone weighing Play It Again Sports is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Pod Plug$52,350 – $105,750 · Item 19 disclosedBearfruit$231,200 – $515,000Fleet Feet$228,500 – $545,000 · Item 19 disclosedPro Image Sports$153,800 – $620,500 · Item 19 disclosedHobbyTown®/HobbyTown USA®$327,100 – $458,000 · Item 19 disclosedTrue Society$221,000 – $600,000 · Item 19 disclosedBatteries Plus$284,786 – $536,636 · Item 19 disclosedPetland$315,500 – $1,080,500 · Item 19 disclosed

Play It Again Sports franchise — frequently asked

Who owns Play It Again Sports — who is the franchisor?

Play It Again Sports's most recently filed FDD (2026) names Winmark Corporation as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. The same franchisor also files FDDs for Music Go Round, Once Upon A Child, Plato's Closet, Style Encore. A registry filing names the franchisor, not necessarily its ultimate parent company.

How much does a Play It Again Sports franchise cost?

Play It Again Sports's most recently filed FDD (Item 7) puts the total estimated initial investment at $346,300 – $459,700, with an initial franchise fee of $25,000. That price is the franchisor's own estimate of what it takes to open, not a quote. Against retail peers it sits in the bottom quartile (median $319,750).

How much profit does a Play It Again Sports franchise make?

Play It Again Sports discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties, the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Play It Again Sports franchise profit number quoted elsewhere is an estimate. The headline figure Play It Again Sports discloses is $1,172,630 in average unit revenue.

Does Play It Again Sports disclose financial performance (Item 19)?

Yes — Play It Again Sports reports unit-level earnings in Item 19. The headline figure is $1,172,630 in average unit revenue, as the franchisor states it.

Are there lawsuits against Play It Again Sports?

No — Play It Again Sports's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.

Is Play It Again Sports a good franchise to buy?

Nobody can answer that from Play It Again Sports's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against retail peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.

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Get a free email when something changes on Play It Again Sports or retail: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.

This report compiles and structures publicly filed Franchise Disclosure Document (FDD) data from state franchise registrations. It is not legal, financial, or investment advice, is not affiliated with or endorsed by any franchisor, and does not replace reading the full FDD or consulting a franchise attorney or accountant. All figures are as disclosed by the franchisor in its most recent registered FDD. Item 19 financial performance representations are made at the franchisor’s option and may be absent or limited.