Franchise Facts Report → brands → Honest Abe Roofing
Honest Abe Roofing franchise — is it worth it?
Medium risk Shrinking network Item 19 disclosed
Honest Abe Roofing is a home services franchise specializing in roofing, with an initial investment ranging from $197,600 to $277,749.
Everything below is free, read straight off Honest Abe Roofing's registered filing, with where the numbers land against home services peers. Weighing Honest Abe Roofing against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Honest Abe Roofing's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641675 — check it yourself. See every other Wisconsin-registered franchise.
Considering Honest Abe Roofing? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Honest Abe Roofing will be on it if it fits.
How much does a Honest Abe Roofing franchise make?
Honest Abe Roofing is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $2,074,684 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every home services brand that discloses earnings in the Home services & home improvement franchises with disclosed Item 19 earnings ranking.
Honest Abe Roofing franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Honest Abe Roofing's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Honest Abe Roofing franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Honest Abe Roofing franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $2,074,684 of revenue, a 5% royalty alone is about $103,734 a year before any other cost.
Honest Abe Roofing lawsuits & legal history (FDD Item 3)
Honest Abe Roofing's most recently filed Franchise Disclosure Document (2026) does disclose 1 legal proceeding in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Honest Abe Roofing itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. 1 of those proceedings were brought by franchisees against the franchisor — the split that actually matters, because franchisees suing their franchisor is the signal a buyer is looking for. Item 3 of the source FDD describes each case.
Honest Abe Roofing closures & failure rate
Before you sign, Honest Abe Roofing will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Honest Abe Roofing's most recent filing shows, and whether it's normal for a home services of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Honest Abe Roofing's latest tables show a shrinking franchised network — more units left than opened. Net franchised outlets moved -5 to 8 in the latest reported year.
Who owns Honest Abe Roofing?
Honest Abe Roofing's franchise is offered by Honest Abe Roofing Franchise, Inc. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Home services franchises at a similar investment level
Anyone weighing Honest Abe Roofing is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Honest Abe Roofing franchise — frequently asked
Who owns Honest Abe Roofing — who is the franchisor?
Honest Abe Roofing's most recently filed FDD (2026) names Honest Abe Roofing Franchise, Inc. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Honest Abe Roofing franchise cost?
Honest Abe Roofing's most recently filed FDD (Item 7) puts the total estimated initial investment at $197,600 – $277,749, with an initial franchise fee of $59,500 and a 5% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against home services peers it sits in the bottom quartile (median $162,725).
How much profit does a Honest Abe Roofing franchise make?
Honest Abe Roofing discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (5% of gross for Honest Abe Roofing), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Honest Abe Roofing franchise profit number quoted elsewhere is an estimate. The headline figure Honest Abe Roofing discloses is $2,074,684 in average unit revenue.
Does Honest Abe Roofing disclose financial performance (Item 19)?
Yes — Honest Abe Roofing reports unit-level earnings in Item 19. The headline figure is $2,074,684 in average unit revenue, as the franchisor states it.
Are there lawsuits against Honest Abe Roofing?
Honest Abe Roofing's most recently filed FDD (2026) discloses 1 legal proceeding in Item 3. Item 3 covers the franchisor, its predecessors, parents and affiliates — so a disclosed case is not necessarily a suit against Honest Abe Roofing itself, and a disclosure is not a finding of wrongdoing. 1 of the disclosed proceedings were brought by franchisees against the franchisor.
Is Honest Abe Roofing a good franchise to buy?
Nobody can answer that from Honest Abe Roofing's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against home services peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Honest Abe Roofing or home services: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.