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GrassRoots Turf franchise — is it worth it?

Medium risk Item 19 disclosed

GrassRoots Turf is a home services franchise specializing in turf management, with an initial investment ranging from $157,300 to $313,600.

Everything below is free, read straight off GrassRoots Turf's registered filing, with where the numbers land against home services peers. Weighing GrassRoots Turf against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in GrassRoots Turf's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640765 — check it yourself. See every other Wisconsin-registered franchise.

How much does a GrassRoots Turf franchise make?

GrassRoots Turf is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $658,288 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every home services brand that discloses earnings in the Home services & home improvement franchises with disclosed Item 19 earnings ranking.

GrassRoots Turf franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come GrassRoots Turf's 7% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a GrassRoots Turf franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "GrassRoots Turf franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $658,288 of revenue, a 7% royalty alone is about $46,080 a year before any other cost.

GrassRoots Turf lawsuits & legal history (FDD Item 3)

GrassRoots Turf's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

GrassRoots Turf closures & failure rate

Before you sign, GrassRoots Turf will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what GrassRoots Turf's most recent filing shows, and whether it's normal for a home services of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. GrassRoots Turf's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.

Who owns GrassRoots Turf?

GrassRoots Turf's franchise is offered by GrassRoots Turf Franchise, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Home services franchises at a similar investment level

Anyone weighing GrassRoots Turf is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

GrassRoots Turf franchise — frequently asked