Franchise Facts Report → brands → Elmer's Breakfast · Lunch · Dinner
Elmer's Breakfast · Lunch · Dinner franchise — is it worth it?
Medium risk Item 19 disclosed
Elmer's offers full-service restaurant franchises under multiple brands, with an initial investment ranging from $60,000 to $180,000.
Everything below is free, read straight off Elmer's Breakfast · Lunch · Dinner's registered filing, with where the numbers land against full-service restaurant peers. Weighing Elmer's Breakfast · Lunch · Dinner against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Elmer's Breakfast · Lunch · Dinner's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640427 — check it yourself. See every other Wisconsin-registered franchise.
Considering Elmer's Breakfast · Lunch · Dinner? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Elmer's Breakfast · Lunch · Dinner will be on it if it fits.
How much does a Elmer's Breakfast · Lunch · Dinner franchise make?
Elmer's Breakfast · Lunch · Dinner is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every full-service restaurant brand that discloses earnings in the Full-service restaurant franchises with disclosed Item 19 earnings ranking.
Elmer's Breakfast · Lunch · Dinner franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Elmer's Breakfast · Lunch · Dinner's 4% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Elmer's Breakfast · Lunch · Dinner franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Elmer's Breakfast · Lunch · Dinner franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.
Elmer's Breakfast · Lunch · Dinner lawsuits & legal history (FDD Item 3)
Elmer's Breakfast · Lunch · Dinner's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Elmer's Breakfast · Lunch · Dinner closures & failure rate
Before you sign, Elmer's Breakfast · Lunch · Dinner will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Elmer's Breakfast · Lunch · Dinner's most recent filing shows, and whether it's normal for a full-service restaurant of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Elmer's Breakfast · Lunch · Dinner's outlet tables did not machine-read cleanly; Item 20 of the source FDD has them.
Who owns Elmer's Breakfast · Lunch · Dinner?
Elmer's Breakfast · Lunch · Dinner's franchise is offered by We Are Crackin' LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Full-service restaurant franchises at a similar investment level
Anyone weighing Elmer's Breakfast · Lunch · Dinner is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Elmer's Breakfast · Lunch · Dinner franchise — frequently asked
Who owns Elmer's Breakfast · Lunch · Dinner — who is the franchisor?
Elmer's Breakfast · Lunch · Dinner's most recently filed FDD (2026) names We Are Crackin' LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Elmer's Breakfast · Lunch · Dinner franchise cost?
Elmer's Breakfast · Lunch · Dinner's most recently filed FDD (Item 7) puts the total estimated initial investment at $60,000 – $180,000, with an initial franchise fee of $40,000 and a 4% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against full-service restaurant peers it sits in the top quartile (median $1,392,100).
How much profit does a Elmer's Breakfast · Lunch · Dinner franchise make?
Elmer's Breakfast · Lunch · Dinner discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (4% of gross for Elmer's Breakfast · Lunch · Dinner), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Elmer's Breakfast · Lunch · Dinner franchise profit number quoted elsewhere is an estimate.
Does Elmer's Breakfast · Lunch · Dinner disclose financial performance (Item 19)?
Yes — Elmer's Breakfast · Lunch · Dinner reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.
Are there lawsuits against Elmer's Breakfast · Lunch · Dinner?
No — Elmer's Breakfast · Lunch · Dinner's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Elmer's Breakfast · Lunch · Dinner a good franchise to buy?
Nobody can answer that from Elmer's Breakfast · Lunch · Dinner's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against full-service restaurant peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Elmer's Breakfast · Lunch · Dinner or full-service restaurant: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.