Franchise Facts Report → brands → Durafleet
Durafleet franchise — is it worth it?
Medium risk Stable network Item 19 disclosed
Durafleet is an automotive franchise with a moderate initial investment range of $111,300 to $153,950.
Everything below is free, read straight off Durafleet's registered filing, with where the numbers land against automotive peers. Weighing Durafleet against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Durafleet's most recent FDD (registered 2025). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 639943 — check it yourself. See every other Wisconsin-registered franchise.
Considering Durafleet? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Durafleet will be on it if it fits.
How much does a Durafleet franchise make?
Durafleet is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,033,468 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every automotive brand that discloses earnings in the Automotive franchises with disclosed Item 19 earnings ranking.
Durafleet franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Durafleet's 8% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Durafleet franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Durafleet franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,033,468 of revenue, a 8% royalty alone is about $82,677 a year before any other cost.
Durafleet lawsuits & legal history (FDD Item 3)
We do not publish a litigation answer for Durafleet. Item 3 could not be read reliably from this particular filing, and a claim that a company has no legal history is not one to make on a failed parse — so we say we do not know instead. Item 3 of the FDD itself is the place to check; the methodology page explains what we do and do not machine-read.
Durafleet closures & failure rate
Before you sign, Durafleet will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Durafleet's most recent filing shows, and whether it's normal for a automotive of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Durafleet's latest tables show a stable franchised network.
Who owns Durafleet?
Durafleet's franchise is offered by Durafleet Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Automotive franchises at a similar investment level
Anyone weighing Durafleet is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Durafleet franchise — frequently asked
Who owns Durafleet — who is the franchisor?
Durafleet's most recently filed FDD (2025) names Durafleet Franchising, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Durafleet franchise cost?
Durafleet's most recently filed FDD (Item 7) puts the total estimated initial investment at $111,300 – $153,950, with an initial franchise fee of $54,900 and a 8% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against automotive peers it sits in the top quartile (median $432,600).
How much profit does a Durafleet franchise make?
Durafleet discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (8% of gross for Durafleet), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Durafleet franchise profit number quoted elsewhere is an estimate. The headline figure Durafleet discloses is $1,033,468 in average unit revenue.
Does Durafleet disclose financial performance (Item 19)?
Yes — Durafleet reports unit-level earnings in Item 19. The headline figure is $1,033,468 in average unit revenue, as the franchisor states it.
Are there lawsuits against Durafleet?
We do not publish a litigation answer for Durafleet: Item 3 could not be read reliably from this filing, and we would rather say so than assert a clean record we have not verified. Item 3 of the FDD itself is the place to check.
Is Durafleet a good franchise to buy?
Nobody can answer that from Durafleet's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against automotive peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Durafleet or automotive: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.