Franchise Facts Report → brands → Discovery Map
Discovery Map franchise — is it worth it?
Medium risk Shrinking network Item 19 disclosed
Discovery Map offers a franchise opportunity in the 'Other' category, with a relatively low initial investment.
Everything below is free, read straight off Discovery Map's registered filing, with where the numbers land against other peers. Weighing Discovery Map against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Discovery Map's most recent FDD (registered 2025). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640015 — check it yourself. See every other Wisconsin-registered franchise.
Considering Discovery Map? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Discovery Map will be on it if it fits.
How much does a Discovery Map franchise make?
Discovery Map is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure did not machine-read cleanly from this filing, so we don't print one; Item 19 of the source FDD has the tables. See every other brand that discloses earnings in the Other franchises with disclosed Item 19 earnings ranking.
Discovery Map franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Discovery Map's 25% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Discovery Map franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Discovery Map franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure.
Discovery Map lawsuits & legal history (FDD Item 3)
Discovery Map's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Discovery Map closures & failure rate
Before you sign, Discovery Map will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Discovery Map's most recent filing shows, and whether it's normal for a other of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Discovery Map's latest tables show a shrinking franchised network — more units left than opened. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 5.1%. Net franchised outlets moved -2 to 116 in the latest reported year.
Who owns Discovery Map?
Discovery Map's franchise is offered by DISCOVERY MAP INTERNATIONAL, INC. — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Franchises at a similar investment level at a similar investment level
Anyone weighing Discovery Map is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Discovery Map franchise — frequently asked
Who owns Discovery Map — who is the franchisor?
Discovery Map's most recently filed FDD (2025) names DISCOVERY MAP INTERNATIONAL, INC. as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Discovery Map franchise cost?
Discovery Map's most recently filed FDD (Item 7) puts the total estimated initial investment at $29,250 – $36,300, with an initial franchise fee of $25,000 and a 25% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against other peers it sits in the top quartile (median $227,750).
How much profit does a Discovery Map franchise make?
Discovery Map discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (25% of gross for Discovery Map), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Discovery Map franchise profit number quoted elsewhere is an estimate.
Does Discovery Map disclose financial performance (Item 19)?
Yes — Discovery Map reports unit-level earnings in Item 19. The headline figure did not machine-read cleanly, so check Item 19 of the source FDD for the numbers.
Are there lawsuits against Discovery Map?
No — Discovery Map's most recently filed FDD (2025) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Discovery Map a good franchise to buy?
Nobody can answer that from Discovery Map's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against other peers and against your own budget. Our read on this filing is medium risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Discovery Map or other: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.