Franchise Facts Report → brands → Waterloo Turf
Waterloo Turf franchise — is it worth it?
Low risk Growing network Item 19 disclosed
Waterloo Turf is a home services brand with a low initial investment and a disclosed Item 19, indicating potential for strong gross sales and profit.
Everything below is free, read straight off Waterloo Turf's registered filing, with where the numbers land against home services peers. Weighing Waterloo Turf against other options? Get a free shortlist of franchises that fit your budget.
Figures above are as disclosed in Waterloo Turf's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641289 — check it yourself. See every other Wisconsin-registered franchise.
Considering Waterloo Turf? See what else fits your budget
Tell us your budget and the industries you're open to. We'll match you with 5–10 franchises whose own FDDs fit — ranked by earnings disclosure, growth and closure rate — and email you the list. Waterloo Turf will be on it if it fits.
How much does a Waterloo Turf franchise make?
Waterloo Turf is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,084,016 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every home services brand that discloses earnings in the Home services & home improvement franchises with disclosed Item 19 earnings ranking.
Waterloo Turf franchise profit vs. revenue
Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Waterloo Turf's 6% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Waterloo Turf franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Waterloo Turf franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,084,016 of revenue, a 6% royalty alone is about $65,041 a year before any other cost.
Waterloo Turf lawsuits & legal history (FDD Item 3)
Waterloo Turf's most recently filed Franchise Disclosure Document (2026) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.
Waterloo Turf closures & failure rate
Before you sign, Waterloo Turf will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Waterloo Turf's most recent filing shows, and whether it's normal for a home services of this kind.
The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Waterloo Turf's latest tables show a growing franchised network. Net franchised outlets moved +26 to 26 in the latest reported year.
Who owns Waterloo Turf?
Waterloo Turf's franchise is offered by Waterloo Turf Franchising Co, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.
Home services franchises at a similar investment level
Anyone weighing Waterloo Turf is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.
Waterloo Turf franchise — frequently asked
Who owns Waterloo Turf — who is the franchisor?
Waterloo Turf's most recently filed FDD (2026) names Waterloo Turf Franchising Co, LLC as the franchisor — the entity you would actually sign the franchise agreement with, as stated on the disclosure document itself. A registry filing names the franchisor, not necessarily its ultimate parent company.
How much does a Waterloo Turf franchise cost?
Waterloo Turf's most recently filed FDD (Item 7) puts the total estimated initial investment at $121,300 – $162,500, with an initial franchise fee of $59,000 and a 6% royalty. That price is the franchisor's own estimate of what it takes to open, not a quote. Against home services peers it sits in the upper quartile (median $162,725).
How much profit does a Waterloo Turf franchise make?
Waterloo Turf discloses unit earnings in Item 19, but that figure is revenue — sales — not profit. Royalties (6% of gross for Waterloo Turf), the ad fund, rent, payroll and supplies all come out of it, and no FDD discloses what an owner nets. Any Waterloo Turf franchise profit number quoted elsewhere is an estimate. The headline figure Waterloo Turf discloses is $1,084,016 in average unit revenue.
Does Waterloo Turf disclose financial performance (Item 19)?
Yes — Waterloo Turf reports unit-level earnings in Item 19. The headline figure is $1,084,016 in average unit revenue, as the franchisor states it.
Are there lawsuits against Waterloo Turf?
No — Waterloo Turf's most recently filed FDD (2026) discloses no litigation in Item 3. Franchisors must disclose material litigation involving themselves, their predecessors, parents, affiliates and management, so an empty Item 3 is a genuine signal rather than an omission.
Is Waterloo Turf a good franchise to buy?
Nobody can answer that from Waterloo Turf's numbers alone — it comes down to how its investment, earnings, litigation and franchisee churn stack up against home services peers and against your own budget. Our read on this filing is low risk. Every figure behind that read is on this page for free. If you're comparing options, the free shortlist on this page matches you with 5–10 franchises that fit your budget and industry.
Get a free email when something changes on Waterloo Turf or home services: a new FDD registration, a new lawsuit, an outlet count that shifts, or Item 19 earnings going from undisclosed to disclosed. Pulled straight from the same state registries this page is built on.