Franchise Facts Report → brands → GoDog

GoDog franchise — is it worth it?

Low risk No franchised units open yet Item 19 disclosed

GoDog is a pet services franchise with a substantial initial investment ranging from $1.9M to $3.7M.

Everything below is free, read straight off GoDog's registered filing, with where the numbers land against pet services peers. Weighing GoDog against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in GoDog's most recent FDD (registered 2025). Source: California Dept. of Financial Protection and Innovation — Franchise Registration · filing app-31445 — check it yourself. See every other California-registered franchise.

How much does a GoDog franchise make?

GoDog is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $2,101,619 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every pet services brand that discloses earnings in the Pet services franchises with disclosed Item 19 earnings ranking.

GoDog franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come GoDog's 7% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a GoDog franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "GoDog franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $2,101,619 of revenue, a 7% royalty alone is about $147,113 a year before any other cost.

GoDog lawsuits & legal history (FDD Item 3)

GoDog's most recently filed Franchise Disclosure Document (2025) discloses no litigation in Item 3. That is a real signal rather than a gap: the FTC Franchise Rule requires a franchisor to disclose material litigation involving itself, its predecessors, parents, affiliates and management, so an empty Item 3 in a current filing means there was nothing it was required to report. It is worth reading alongside the churn numbers — a system can have a clean Item 3 and still be losing franchisees, which is what Item 20 shows.

GoDog closures & failure rate

Before you sign, GoDog will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what GoDog's most recent filing shows, and whether it's normal for a pet services of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. GoDog reports no franchised units open yet — there is no operating track record to churn.

Who owns GoDog?

GoDog's franchise is offered by GoDog Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2025), and the entity a franchisee actually signs with. That name comes straight off the filing at CA DFPI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Pet services franchises at a similar investment level

Anyone weighing GoDog is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

GoDog franchise — frequently asked