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Crunch franchise — is it worth it?

Medium risk Growing network Item 19 disclosed

CRUNCH is a fitness franchise with a substantial initial investment ranging from $2.1M to $5.3M.

Everything below is free, read straight off Crunch's registered filing, with where the numbers land against fitness peers. Weighing Crunch against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Crunch's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 641410 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Crunch franchise make?

Crunch is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $2,848,462 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every fitness brand that discloses earnings in the Gym & fitness franchises with disclosed Item 19 earnings ranking.

Crunch franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Crunch's 5% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Crunch franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Crunch franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $2,848,462 of revenue, a 5% royalty alone is about $142,423 a year before any other cost.

Crunch lawsuits & legal history (FDD Item 3)

Crunch's most recently filed Franchise Disclosure Document (2026) does disclose legal proceedings in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Crunch itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. Item 3 of the source FDD describes each case.

Crunch closures & failure rate

Before you sign, Crunch will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Crunch's most recent filing shows, and whether it's normal for a fitness of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Crunch's latest tables show a growing franchised network. Its franchised-outlet closure rate — closures, terminations and non-renewals against outlets — is 1.9%, against a fitness median of 5.4% — at or better than the category. Net franchised outlets moved +66 to 481 in the latest reported year.

Who owns Crunch?

Crunch's franchise is offered by Crunch Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Fitness franchises at a similar investment level

Anyone weighing Crunch is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Crunch franchise — frequently asked