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Crumbl franchise — is it worth it?

Low risk Growing network Item 19 disclosed

Crumbl is a rapidly expanding food and beverage franchise with a strong financial performance representation, showing average gross sales over $1.1 million.

Everything below is free, read straight off Crumbl's registered filing, with where the numbers land against food & beverage peers. Weighing Crumbl against other options? Get a free shortlist of franchises that fit your budget.

Figures above are as disclosed in Crumbl's most recent FDD (registered 2026). Source: Wisconsin Dept. of Financial Institutions — Franchise Registration · filing 640903 — check it yourself. See every other Wisconsin-registered franchise.

How much does a Crumbl franchise make?

Crumbl is one of the franchisors that answers this on the record: its most recent FDD makes an Item 19 financial performance representation — actual unit earnings figures, disclosed by the franchisor itself. The headline figure is $1,139,162 in average unit revenue — read it alongside what Item 19 says about which units it covers (often only mature or top-performing locations). See every food & beverage brand that discloses earnings in the Food & beverage franchises with disclosed Item 19 earnings ranking.

Crumbl franchise profit vs. revenue

Revenue is not profit. An Item 19 almost always reports sales — what a location takes in — not what an owner keeps. Out of that number come Crumbl's 8% royalty, the ad fund, rent, payroll, supplies and debt service. No FDD tells you a Crumbl franchise's profit, because profit depends on your site, your rent and how you run it — so treat any "Crumbl franchise profit" figure quoted elsewhere as someone's estimate, not a disclosure. On $1,139,162 of revenue, a 8% royalty alone is about $91,133 a year before any other cost.

Crumbl lawsuits & legal history (FDD Item 3)

Crumbl's most recently filed Franchise Disclosure Document (2026) does disclose 1 legal proceeding in Item 3 . Item 3 is the item where a franchisor must put its material legal history on the record. Two things it is not: it covers the franchisor and its predecessors, parents and affiliates, so a disclosed case is not necessarily a suit against Crumbl itself; and a disclosure is a fact, not a finding of wrongdoing — most entries are contract disputes with former franchisees, which every large system accumulates. Item 3 of the source FDD describes each case.

Crumbl closures & failure rate

Before you sign, Crumbl will hand you a list of current owners to call as references — and they choose who's on that list. It won't include the owners who quit, got bought out, or were forced out last year. The FDD does report that number, even though the reference list leaves those people off. Below is what Crumbl's most recent filing shows, and whether it's normal for a food & beverage of this kind.

The closest thing an FDD has to a failure rate is Item 20 — outlet openings, closures, terminations and non-renewals, reported by the franchisor. Crumbl's latest tables show a growing franchised network. Net franchised outlets moved +43 to 1,101 in the latest reported year.

Who owns Crumbl?

Crumbl's franchise is offered by Crumbl Franchising, LLC — the franchisor named on the cover of its most recently filed Franchise Disclosure Document (2026), and the entity a franchisee actually signs with. That name comes straight off the filing at WI DFI; it identifies the franchisor, not necessarily the ultimate parent company behind it.

Food & beverage franchises at a similar investment level

Anyone weighing Crumbl is really weighing it against the other brands their money could go into. These are the closest by total initial investment (FDD Item 7), each with its own FDD-based page.

Crumbl franchise — frequently asked